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Zuzanna Martin

Author

Zuzanna Martin

Zuzanna Martin is co-founder of Journeybee. She brings experience across marketing, sales, and partnerships, including building and running partner programs. Her work focuses on turning partnership strategy into practical programs that teams can manage and grow.

Articles by Zuzanna Martin

Partnerships

Top 47 FinTech Events and Conferences in 2027: A Global Shortlist

September 10, 2026

Go beyond the big names. Our guide to the 47 best FinTech events of 2027 is organized region by region — North America, Europe, EMEA, and Asia-Pacific & Australia — so you can plan travel and budget one region at a time.

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a cover illustration of the world map of fintech events in 2027
Partnerships

Best PRM Software for Remote Teams in 2026: Top 10 Compared

September 8, 2026

Compare the 10 best PRM platforms for remote and distributed partner teams in 2026, scored on Slack/Teams integration, mobile apps, async onboarding, automation, and distributed-friendly pricing.

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a cover illustration showing remote teams and what they need in a prm
Partnerships

The Top 44 Global Retail & Ecommerce Events and Conferences to Attend in 2027

September 8, 2026

The definitive guide to the top 44 global retail and ecommerce conferences for 2027, with confirmed dates, pricing, and attendee profiles across North America, Europe, EMEA, Asia Pacific, and Latin America — including new coverage of Canada, Poland, France, Germany, Spain, and Turkey.

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global ecommerce events 2027
Partnerships

Top 50 Must Attend Global Tech Conferences for 2027

September 8, 2026

Tired of the same old conferences? We've curated the 50 most impactful global events for partnership, channel, and alliance managers in 2027 — flagging the rebrands, relocations, and confirmed dates you need to plan your year.

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Cover illustration of a glowing world map with connected global cities, representing the top tech conferences and events for 2027
Partnerships

The Top 53 Global HR & ATS Events and Conferences to Attend in 2027

September 8, 2026

The top HR and ATS events for 2027 are 53 verified conferences across North America, Europe, EMEA and Asia Pacific — with dates, pricing and locations for SHRM, HR Tech, Zukunft Personal and more.

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A global lineup of technology events 2027
Partnerships

The Top 95 Manufacturing Trade Shows, Events & Conferences 2027

September 7, 2026

The top manufacturing trade shows, events and conferences to attend in 2027 are 95 verified gatherings across North America, Europe, EMEA, Africa, Asia Pacific and LATAM, led by Hannover Messe, IMTS, FABTECH, CIIF and Formnext, with dates, locations and registration links for each.

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manufacturing trade shows and conferences 2027
Partnerships

Strategic Alliance: Definition, Types & 2026 Examples

September 6, 2026

A strategic alliance is a partnership between independent companies that pool resources without merging. Learn the types, 2026 examples, and build steps.

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strategic alliance: definition, examples, pros and cons 2026
Article

Top 94 Cybersecurity Conferences & Events 2027: The Ultimate Global Lineup

September 3, 2026

Planning 2027? Explore 94 top cybersecurity conferences and events worldwide — dates, venues, pricing, and who each one is for, region by region.

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cybersecurity events and conferences 2027: globe
Partnerships

Top 11 Famous Partnership Business Examples

September 1, 2026

What's the secret to a billion-dollar tech company? It's not a lone genius—it's a legendary partnership. Uncover the stories of the Top 11 Famous Partnership Business Examples.

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top 11 famous partnership business examples with founder duos
Partnerships

What Is Distributor Software (And How Is It Different)?

September 1, 2026

A complete guide to distributor software. Learn how a dedicated platform helps distributors onboard, manage, and enable their reseller network to drive sales and eliminate channel chaos.

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distributor software multi channel PRM software
Article

Ecosystem Partner Manager Role Classification: 2026 Guide

September 1, 2026

How to classify ecosystem partner manager roles by function and seniority tier — a practical framework for hiring, titles, and comp benchmarking in 2026.

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ecosystem partner manager role classification
Marketing

Top 10 Skills to Look For in a Partner Marketing Manager

September 1, 2026

Explore the top 10 skills necessary for a successful Partner Marketing Manager. This ultimate guide offers a comprehensive blueprint for effective hiring.

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partner marketing manager 10 skills
Partnerships

Single Source of Truth (SSOT): CRM-PRM Sync Guide (2026)

September 1, 2026

What is a single source of truth? See how CRM-PRM sync eliminates data silos, aligns direct and partner sales, and drives real-time revenue reporting.

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what is single source of truth: definition and examples
Article

3 Strategies for Securing Budget for Projects in 2027

September 1, 2026

Proven strategies for securing budget for IT projects: prove ROI, align with company goals, and win stakeholder buy-in — with a partner ecosystem case study.

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securing budget for IT projects: partnerships
Partnerships

Digital Sales Rooms: What They Are, How They Work & Top Tools (2026)

September 1, 2026

What are digital sales rooms and how do they improve close rates on complex B2B deals? Compare Allego, Highspot, Mindtickle & Journeybee, see real use cases, and learn how to build one.

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what are digital sales rooms: guide 2026
Sales

Upsell vs. Cross-Sell. What’s the Difference?

August 31, 2026

Confused by upselling vs. cross-selling? Get simple definitions, real-world examples, and learn exactly when to use each strategy to increase your sales today.

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upsell vs cross sell what's the difference
Partnerships

Deal Registration Software in 2026: Ending Channel Conflict for Good

August 31, 2026

See 2026 data on channel conflict, AI-driven deal registration, and the features that protect partner trust and revenue.

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2026 playbook into deal registration software
Partnerships

Bridge Builders Wanted: An Insider's Guide to Becoming a Partner Manager

August 31, 2026

Explore our expert guide on becoming a Partner Manager. Learn the skills and strategies needed to excel in this dynamic role and build lasting professional relationships.

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how to become partner manager
Partnerships

PRM Tool: 5 Warnings Signs You Need It Now

August 31, 2026

Don't let your partner relationships slip through the cracks. Discover the 5 warning signs indicating you need a PRM tool to optimise your partner program and bring in more leads.

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5 warning signs you need a prm tool
Partnerships

Partner-Led Growth in 2026: Who Should Own It, and How to Win With Newsletters

August 31, 2026

See the state of partner-led growth in 2026: who should own it (CRO, CMO, or CSO), when to hire a CPO, and how a PRM-powered newsletter converts partners.

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partner-led-growth
Partnerships

White-Label Partner Portal: What It Is and Why HubSpot Teams Need One

August 31, 2026

Discover the power of white label software partner programs. Learn what white labeling means, how it differs from co-branding, why it boosts partner relationships & branding, and see key examples.

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white label partner portal for hubspot
Article

Top 15 Partnership Podcasts to Boost Your Partnership Game

August 31, 2026

Boost your partnership skills with these 15 essential podcasts. Learn valuable insights, best practices, and actionable tips from industry leaders.

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top 15 best partnership podcasts
Article

The Advantages of Partnerships in B2B SaaS (And What They Cost You)

August 30, 2026

The advantages of partnerships in B2B SaaS, backed by real numbers — lower CAC, faster deals, new markets — plus the costs vendors don't advertise.

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partnerships advantages
Partnerships

125+ Partnership Statistics That Justify Your Investment (2026)

August 29, 2026

Compiled proof that strategic alliances are worth the risk. Explore 115+ strategic partnership data points covering financial performance, market influence, and operational success.

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125+ partnership statistics
Partnerships

10 Partnership Business Examples You Should Know in 2026

August 28, 2026

10 real partnership business examples — from tech licensing to joint ventures — with the business value, when to use each, and the risks to watch for.

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partnership business examples cover page showing symbiosis
Article

How to Build a Channel Partner Program Your Partners Will Love

August 27, 2026

Discover the top 10 tips for creating a successful channel partner program that your partners will truly appreciate.

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channel partner program: make partners loyal
Sales

How to Shorten B2B SaaS Sales Cycles: SNAP, Diagnostics, and Partner Content

August 27, 2026

Learn how to shorten your lead sale cycle and boost conversions using PRM software. Unlock strategies to transform your sales process and achieve better results.

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how to shorten sales cycles (guide 2026)
Partnerships

Quarterly Business Review (QBR): Meetings People Want to Attend

August 27, 2026

What is a QBR, why it matters, and how to run one that actually drives results. Get the framework, agenda template, and mistakes to avoid inside.

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Quarterly business review (QBR)
Article

A New Playbook for Manufacturing Partner Engagement Software

August 26, 2026

Manufacturing partner engagement software keeps distributors and dealers active between deals. See the capabilities, rollout steps, and KPIs for 2026.

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Manufacturing Partner Engagement Software
Marketing

Top 11 Best Affiliate & Referral Software Platforms for 2026

August 24, 2026

Compare the 11 best affiliate & referral platforms for 2026 — Rewardful, Journeybee, Fintel, Cello & more — with pricing, pros/cons, and a full buyer's guide.

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Top 11 Best Affiliate & Referral Software Platforms
Partnerships

What's Free in Life? (And Why PRM Isn't One of Those Things)

August 18, 2026

What's actually free in life? Here are 5 reasons no serious PRM provider can offer a truly free PRM software — and why paying for one is the smarter move.

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Free PRM software: does it exist?
Article

Best PRM Software in 2026: The Top 24 Platforms Ranked

August 18, 2026

Compare the 24 best PRM software platforms of 2026 by price, features, and use case — with a full comparison table, FAQ, and ranking methodology.

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ranking of the best prm software evaluated in 2026: trophy
Partnerships

PRM Software: The Beginner's Guide to Partner Relationship Management

August 17, 2026

What PRM actually means, how to tell if your partner program needs formal structure, and the maturity model that shows you what to fix first — before you buy any software.

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prm software guide 2026
Article

Building a DIY PRM System? Read This Before You Add AI to It

August 16, 2026

Before you build your own PRM, discover why a DIY PRM system often fails. We break down the true costs, time investment, and impact on your relationships.

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DIY PRM: how to build your own PRM software
Partnerships

AI PRM: How AI-Powered Partner Management Is Reshaping SaaS

August 15, 2026

What AI PRM actually means, the capability clusters worth automating first, and how to roll it out without stalling on bad data or ungoverned automation.

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AI-PRM-definition-and-meaning
Article

Best Partner Attribution Tools in 2026: 9 Platforms Compared

August 11, 2026

We compared 9 partner attribution tools on how they actually calculate credit, from CRM overlap tagging to referral links, with real pricing and best-fit guidance.

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7 best partner attribution tools
Article

B2B Partner Marketing Campaigns: 10 Examples

August 11, 2026

Ten practical B2B partner marketing campaign examples for SaaS and cybersecurity companies, including podcasts, webinars, LinkedIn Lives, and co-authored content.

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b2b partner marketing campaign examples
Article

Best Partner Marketing Software in 2026: 10 Platforms Compared

August 9, 2026

Compare 10 partner marketing platforms by campaign management, AI, CRM reliance, partner experience, ROI, and MDF/SPIFFs.

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best marketing software ranking 2026
Article

Partner Attribution in 2026: Give Every Revenue-Creating Touchpoint Its Due

August 8, 2026

A practical guide to multi-touch partner attribution in 2026: what to measure, which models still matter, and how to align sales, marketing, and partners around revenue.

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partner attribution guide in 2026
Partnerships

Top 15 PRMs for Cybersecurity & Security Access Industry (2026)

August 6, 2026

The security market is hitting $657B by 2030. Compare the 15 best PRM solutions for cybersecurity, MSSPs, and access control—including Journeybee, Impartner, and Salesforce—to provide the frictionless, SOC2-compliant experience elite resellers demand.

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top-15-best-prm-solutions-for-cybersecurity-security-access-control
Article

Through-Channel Marketing Automation (TCMA): Your 2026 Guide

August 6, 2026

Through-channel marketing automation explained: how it works, which industries use it, the real challenges brands hit, how AI is rewriting the category, and whether your channel needs it.

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TCMA arrow showing growth through channel marketing automation
Article

What Is Partner Marketing? The Complete Guide for B2B SaaS Teams

August 5, 2026

Partner marketing in 2026: what it actually is, how it differs from channel and co-marketing, fresh McKinsey/Gartner/Forrester data, and how top B2B teams run it as a system, not a one-off campaign.

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Partner Marketing Cover Page: showing exponential growht with hot air baloon
Partnerships

CRM vs PRM: 10 Key Differences and When You Need Both in 2026

August 5, 2026

Compare CRM vs PRM software across 10 key differences. Learn when a CRM is enough, when to add a PRM, and how to build a connected partner revenue engine.

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crm-vs-prm which system do you need
Partnerships

The 25 Channel Partnerships Dominating B2B Scaling in 2026

August 2, 2026

Discover why direct sales pipelines are failing and how top B2B tech brands scale using modern channel partnerships. Map, pick, and automate the top 25 networks.

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channel-partnerships-types-benefits-data
Partnerships

Your Guide to Partnership KPIs: 33 Metrics For Your Ecosystem Success (2026)

July 31, 2026

The 33 KPIs that actually prove partner program ROI in 2026 — revenue, activity, engagement, sales, and health metrics, plus how AI is changing what "good" looks like.

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33 partnership kpis showing abundance of sales leads
Article

Why Your Partner Program Needs a Headless Partner Portal

July 31, 2026

A headless partner portal meets partners in Slack, Teams, and AI assistants like Claude via MCP. See what headless partnerships mean for 2026.

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partner portal's headless architecture
Article

What Is Channel Management Software? The Complete Guide (2026)

July 21, 2026

What is channel management software? It's the umbrella term for your entire partner tech stack. See the 7 tool categories, pricing, and how it compares to CRM and PRM.

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a book with a definition of the channel management software
Article

Top 60 Best High-Paying Side Hustles for 2026

July 20, 2026

Is your 9-to-5 a financial trap? In 2026, loyalty to one job is the fastest way to get left behind. Discover 60 high-paying side hustles your boss hopes you never see.

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a list of top 60 best high paying side hustles in 2026
Partnerships

The 7 Best Channel Partnership Management Software Platforms for 2026

July 20, 2026

Looking for the best channel partnership management software? It isn't one category — it's five. This guide compares pricing, features, and user reviews for PRM, TCMA, distributor management, MDF/co-op, and channel analytics tools.

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cover page of partner manager planning a channel expansion
Partnerships

100 Best Reseller Programs: Did You Make the List?

July 15, 2026

The "Single-Channel" model is dead. Discover the 100 programs dominating Cyber, SaaS, and Solar, and the "Triple-Threat" ecosystem scaling revenue in 2026.

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top 100 reseller programs for 2026
Article

The Only PRM Software With Australian Hosting and Top-Tier Compliance

July 15, 2026

Protect your channel data. Discover why enterprise PRM platforms require local Australian hosting, IRAP alignment, and top-tier compliance.

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prm-australian-hosting
Article

SPIFF Meaning: How to Define and Run SPIFF Programs

July 14, 2026

Learn the true spiff meaning, how to define spiff in sales and partner programs, and how to design SPIFF campaigns that drive short-term behaviour without wasting budget.

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ecosystem showing an eye looking into spiffs meaning and definition
Article

5 Best SPIFF Software Tools for SaaS Channel Incentives

July 14, 2026

Compare top SPIFF software for SaaS vendors, how it fits with MDF and co‑op funds, and when to choose unified incentive platforms like Journeybee.

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cover page showing money flowing into spiff software tool
Article

Marketing Development Funds in Partner Programs (2026 Guide)

July 13, 2026

Learn what MDF is, how it differs from co‑op and SPIFF, and how global channel leaders design, measure, and modernize MDF programs that actually drive pipeline.

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growth chart showing mdf campaigns going up
Article

8 MDF Best Practices for Mid-Market EMEA Cybersecurity Partners

July 9, 2026

Discover 8 MDF best practices that help EMEA cybersecurity partners use funds efficiently, drive pipeline, and scale AI-driven, repeatable demand-generation plays.

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coverpage for 8 best practises for mdf management for cybersecurity channels
Article

How to Track MDF ROI: A Practical Framework (2026)

July 9, 2026

Learn how to track MDF ROI in your CRM with a practical, expert framework that links partner spend, campaigns, and deals to real pipeline and revenue.

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cover page of the mdf tracking ROI
Article

MDF vs Co‑op vs SPIFF: How Each Fund Really Works

July 8, 2026

Learn how MDF, co‑op and SPIFFs differ in timing, entitlement and use cases so you can pick the right lever for demand creation, partner loyalty and seller focus.

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cover page for key differences spiff vs mdf vs co-op showing which one works best
Article

15 Smart Channelscaler Alternatives for 2026

July 7, 2026

Channelscaler merger worries you? Compare 15 Channelscaler alternatives, see pros/cons by use case, and learn how Journeybee can be your next PRM.

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cover page for top 15 channelscaler alternatives for 2026
Partnerships

A Guide to the Fractional Chief Partnership Officer

July 2, 2026

Find your FCPO. This guide breaks down the key skills—from leadership to vision—and reveals the 10 best fractional executive firms that have them.

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a cover page for fractional chief partnership officer guide
Partnerships

Top 15 Must-Read Books on Building Successful Partnerships

July 2, 2026

Top 15 Must-Read Books on Building Successful Partnerships - Discover essential strategies and insights from industry experts to foster strong, mutually beneficial partnerships.

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a cover page for top 15 partnership books with a stack of books
Partnerships

Top 50 Must Attend Global Tech Conferences for 2026

June 30, 2026

Tired of the same old conferences? We've curated the 50 most impactful global events & conferences for partnership, channel, and alliance managers in 2026. Discover where the real ecosystem leaders are meeting.

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cover page for the top 50 global conferences and events for partnership managers
Partnerships

Top 17+ Manufacturing Events to Attend in 2026

June 30, 2026

Your essential guide to the top 17+ global manufacturing events in 2026. Plan your year with our curated list of trade shows from the USA to Germany and Japan.

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the world map of all global manufacturing events in 2026
Partnerships

Top 30 FinTech Events of 2026: A Global Shortlist

June 30, 2026

Go beyond the big names. Our curated guide to the 30 best FinTech events of 2026 covers global giants and essential regional hubs in Germany, UK, Spain, and the Nordics. Plan your year and find your next partner.

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a cover page for top 30 global fintech events for 2026
Partnerships

Your Top 10 Best LMS for 2026

June 28, 2026

Which LMS is right for you? Our 2026 guide ranks the Top 10 platforms and shows you how to choose. Get clear, expert advice and find the perfect fit.

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cover image for top 10 lms software with learning and brain
Partnerships

Best CPQ Software for 2026: Top 5 Platforms, Buyer Trends, and a 3-Step Selection Guide

June 24, 2026

The best CPQ software for 2026 is Journeybee for partner-led sales, Salesforce or Oracle for complex enterprises. Compare pricing and reviews for the top 5 platforms.

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An illustration showing a trophy for 5 best CPQ software for 2026
Partnerships

12 SaaS Trends in 2027: If Everyone Can Build Software, What's Next?

June 24, 2026

AI made building software cheap. The real fight now is distribution: 12 B2B SaaS trends for 2027, on AI-credit pricing, GEO, and who's funding what's next.

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an aillustration showing the ecosystem of curated 12 saas trneds for 2027
Partnerships

Best PRM for Enterprise and Mid-Market (2026 Review)

June 23, 2026

Compare the top 10 PRM platforms for 2026. Discover why JourneyBee is #1 for Cybersecurity & SaaS mid-market and enterprise, while Impartner leads for legacy global enterprise.

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Top 10 best prm for mid-market and enteprise
Partnerships

Top 44 Global Cybersecurity Events for 2026

June 22, 2026

Plan your 2026 calendar with our definitive guide to the top 44 cybersecurity events. Get dates, pricing, and details for RSA, Black Hat, DEF CON, and more.

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top 30 cybersecurity events 2026
Article

Top 10 Cybersecurity Predictions: 2026 Mid-Year Update

June 22, 2026

With cyberattacks surging by 21%, is your business resilient? Read our deep dive into the 2026 cybersecurity landscape, featuring insights from Gartner, WEF, and major cyber events.

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Cybersecurity Trends and Predictions 2026
Partnerships

Top 31 AI Global Conferences & Events For 2026 | Guide

June 21, 2026

Plan your 2026! Explore our definitive list of the Top 31 AI events globally. From NVIDIA GTC to World Summit AI, find your next big opportunity in the USA, Europe, and Asia.

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AI events and conferences in 2026
Article

Top 10 Introw's Alternatives for 2026

June 20, 2026

Outgrowing Introw's rigid CRM structure and scaling costs? Compare the top 10 PRM alternatives for flexibility, pricing, and true data independence.

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introw top 10 alternatives 2026
Partnerships

B2B Partner Onboarding: How To Shrink Time-to-Revenue in 2026

June 3, 2026

Master partner onboarding to boost activation & revenue. Learn the essential process & 5 unique strategies to differentiate your program from your competitors.

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partner-onboarding-5-ways-to-shrink-time-to-revenue
Partnerships

10 Pillars for Building AI-Driven Partner Ecosystem (2026)

May 19, 2026

Discover how to build, manage, and scale a high-performance B2B partner ecosystem in 2026 using AI account mapping, omni-channel deal registration, and automated PRM workflows.

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10-Pillars-Building-AI-Driven-Partner-Ecosystem
Partnerships

What Drives Successful Tech Partnerships (With Examples 2026 ed.)

May 18, 2026

What makes great technology partnerships actually work? Discover the key traits, framework, and strategy needed to build a tech alliance that scales.

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technology-partnerships-guide-2026
Partnerships

Top 15 Skills To Look For in a Partnership Manager (2026)

May 18, 2026

From deal closer to corporate diplomat. Discover the 15 ecosystem skills required to architect strategic alliances and protect your business growth in 2026.

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top-15-skills-partnership-manager-2026
Article

Introw vs Journeybee: Beyond the Portal (2026 Review)

May 8, 2026

This 2026 PRM comparison explores the architectural divide between Introw’s "CRM-first" model and Journeybee’s data-autonomous ecosystem. Learn how to scale with a headless, AI-native platform designed for complex partner programs and 3-tier distribution.

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introw-vs-journeybee-head-to-head-comparison
Partnerships

What is Ecosystem-Led Growth? Your 2026 Guide to ELG

May 6, 2026

The SLG experiment is over. The hard truth for 2026 is that high-touch sales funnels are collapsing under their own weight. Discover why ecosystem-led growth is the only strategy that truly scales.

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what-is-ecosystem-led-growth-guide-2026
Article

Top 100 Referral Programs to Make Money in 2026

May 6, 2026

Looking to build a $1k/week side hustle? Discover 100+ vetted referral programs for 2026. Includes: $2,000 bounties, recurring SaaS commissions, and instant cash bonuses. Updated with new Fintech & Gig Economy tools.

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top-100-referral-programs-to-make-money-in-2026
Partnerships

5 Best Channel Partner Management Tools for Salesforce (2026)

January 8, 2026

Which PRM is enterprise-ready for 2026? We compare Journeybee, Salesforce, and Impartner on integration depth and security. Discover the only tools with dual SOC2 & ISO certification.

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partner management in salesforce: best tool
Partnerships

Your 2026 Guide into Partner Lifecycle Management

January 8, 2026

Grow sustainable ecosystem and discover the 6-step blueprint to Partner Lifecycle Management in 2026. Learn how to slash time-to-revenue, automate onboarding, and scale indirect sales using the latest PRM strategies.

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Partner Lifecycle Management: Definition and Meaning 2026
Partnerships

What is CPQ? (& Why It’s the New Standard for Partner Sales)

January 5, 2026

What is CPQ? Learn how Configure, Price, Quote software streamlines complex sales. Explore why it’s the new standard for partner-led growth, eliminating errors and manual workflows.

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What is CPQ? Definition and Guide 2026
Partnerships

Top 15 Fintech Trends and Predictions for 2026

January 2, 2026

Discover the $1.15 trillion shift in global fintech. From Agentic AI to the evolution of PRM and embedded finance, explore the execution strategies defining 2026.

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Fintech Trends and Predictions 2026
Partnerships

Top 10 Manufacturing Industry Trends To Watch in 2026

January 1, 2026

Discover how the 2026 manufacturing revolution couples intelligence with agility. Learn why human-centric design and Journeybee PRM are the keys to thriving in 2026.

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Top 10 manufacturing trends and predictions 2026
Partnerships

5 Best Channel Partner Management Tools to use with HubSpot (2026)

December 11, 2025

Compare the top 5 HubSpot PRM integrations for 2026. In-depth reviews of Journeybee, PartnerStack, Impartner, Channeltivity and Zinfi for resellers, affiliates, co-selling and AI-era partner ops.

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5 Best Channel Partner Management Tools to use with HubSpot
Partnerships

Confidentiality Agreements and NDAs: Definitions & Templates (2026)

November 24, 2025

Is your partner secretly helping your biggest competitor? The uncomfortable truth: Are Your System Integrators double agents? Learn how to stop the leak before you launch.

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nda vs confidentiality agreement: definitions, differences and templates
Partnerships

The Ideal Partner Profile: Your Perfect Match

November 20, 2025

Your product deserves more than a casual hook-up. Discover the unfiltered, non-negotiable traits that define your perfect SaaS soulmate. Forget "availability"; we're talking strategic chemistry, undeniable ROI, and a commitment that lasts.

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ideal partner profile
AI

The Top 14 AI Trends and Predictions to Watch in 2026

November 18, 2025

Is Your AI Strategy Built for 2026? AI is a commodity. See the 14 pivotal trends—from Sovereign AI to HR managing 'Digital Workers'—that demand immediate execution.

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AI trends and predictions for 2026
Partnerships

Best Astrology Jobs in IT for Your Zodiac Sign (2026)

November 18, 2025

Explore the best astrology jobs in IT for 2026! Find your perfect tech career match based on your zodiac sign's strengths and personality traits.

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best-astrology-jobs-IT
Ecommerce

B2B Ecommerce Trends 2026: Adapt or Be Automated

November 17, 2025

The AI revolution (the hype) is over. The 2026 B2B standard is about execution, ecosystems, and retail media. Is your strategy built for this new reality? Discover the 15 critical trends you must implement now.

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B2B Ecommerce Trends 2026
Partnerships

Best PRM for Start-Ups: 6 Essentials for 2026

November 5, 2025

Still using CRM for managing partners? Startups in 2026 need a real PRM. Find the best platform to train partners, sync your CRM, and find Partner-Market Fit.

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Best PRM for Start Ups
Partnerships

Everything You Need to Know About Partner Training Platforms

November 4, 2025

Are untrained partners damaging your brand? Get the 2026 blueprint to partner training platforms and learn how to turn your channel into a predictable revenue stream.

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partner training platform: journeybee
Partnerships

Why Account Mapping is the Only Way to Win Deals in 2026

October 28, 2025

Are your referral partnerships failing to deliver value? In 2026, this is why. Learn the hard truth about account mapping and turn your partners into a predictable sales channel.

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account mapping definition and guide
Partnerships

Why 70% of Channel Partnerships Fail (Hint: It’s a Leadership Problem)

October 26, 2025

Don't Blame Your Partners. The 70% failure rate isn't their fault. It's yours. Learn why a leadership vacuum is the real reason your alliances are destined to fail.

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why channel partnership fail
Partnerships

Native Integrations vs. Zapier: The Key to Reliable Data Sync

October 23, 2025

Is your Zapier connection silently costing you? Uncover the hidden flaws in performance, security, and cost, and learn why native integrations are the smarter business choice.

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native integrations vs zapier
Partnerships

Top 20 Cloud Computing Events in 2026 for Partnerships

October 18, 2025

Plan your 2026! Discover the top 20 cloud computing events in the USA, Europe & South America. Your essential guide to the best conferences for tech partnerships.

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top 20 global cloud computing events in 2026
Sales

Zendesk Just Retired Its CRM Tool. Good.

September 17, 2025

Still managing partners in Zendesk? See why it's time to switch. Learn how to automate your partner program with the Journeybee + Pipedrive integration.

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zendesk is retiring sell it's time for a prm
Partnerships

Is Vertical Channel Conflict Killing Your Partner Revenue? Here's the Fix

August 27, 2025

Feeling the friction between your direct sales and channel partners? Learn to diagnose and solve the root causes of vertical channel conflict to build trust and stop revenue leaks for good.

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what is vertical channel conflict
Partnerships

Top 25 Global HR & ATS Events for 2026

August 19, 2025

Plan your 2026 calendar with our definitive guide to the top 25 HR & ATS events. Get dates, pricing, and details for SHRM, HR Tech, Unleash, and more.

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HR Global events
Article

What is a Director of Strategic Partnerships? The Ultimate Guide

August 19, 2025

Thinking about a director of strategic partnerships role? Learn what it takes to succeed, from key skills and responsibilities to the average salary and current market trends.

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strategic partnership director
Partnerships

Channelscaler Alternative: Forced to Switch?

August 19, 2025

Facing the Allbound and Channel Mechanics merger into Channelscaler? Don't get forced into a switch. Explore modern, stable PRM alternatives and find a better fit for your program

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channescaler merger
Partnerships

Top 30 Global Retail & Ecommerce Events and Conferences for 2026

August 14, 2025

Plan your 2026 event schedule with the definitive guide to the top 30 global retail and ecommerce conferences. Get confirmed dates, pricing, and attendee profiles for NRF, Shoptalk, DMEXCO, and more to ensure you maximise your ROI.

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ecommerce-retail-evenets-conferences-2026
Partnerships

A Day in the Life of a SaaS Strategic Partnerships Manager

August 11, 2025

Peek behind the curtain and discover what a SaaS Strategic Partnerships Manager really does. This article walks you through a typical day, from identifying new partners to negotiating deals. Learn about the skills, strategies, and daily hustle required for success in this dynamic tech role.

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 Strategic Partnerships Manager
Article

It Takes Two to Elevate: An Interview with Richard Ezekiel

July 14, 2025

70% of partnerships fail within two years. We sit down with author Richard Ezekiel (COELEVATE) to discuss his framework for success, common partnership pitch mistakes, and the future of partnerships.

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coelevate-richard-ezekiel
Partnerships

Top 10 Best CRM Software for Partner Management in 2026

June 30, 2025

Get our expert ranking of the Top 10 best CRMs for partner management. This 2026 guide includes a comparison table, pricing, user reviews, and FAQs to help you choose.

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10 best CRMs for partner management to consider in 2026
Partnerships

What is Channel Management? A Blueprint for B2B SaaS Industry

June 25, 2025

Tired of plateauing sales? Revitalise your B2B SaaS growth with our channel management playbook.

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channel-management
Partnerships

What is a Partner Relationship Manager? (And How to Become One)

June 25, 2025

What is a Partner Relationship Manager? Learn about the role, salaries and skills required for a successful career in partnership management.

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partner-relationship-manager
Partnerships

Missing Out on Partner Revenue? Channel Partner Software Can Fix That

June 25, 2025

Stop missing out on partner revenue! Learn how channel partner software can automate tasks, improve collaboration, and boost your bottom line.

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partner-revenue-channel
Partnerships

Samba, Software, and Scale: Your Insider Guide to Brazil Tech Ecosystem

June 13, 2025

Samba into Brazil's tech scene! Your insider guide to software, scaling success, and how to join the vibrant ecosystem dance. Get started now!

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brazil-tech-ecosystem
Marketing

The Modern Channel Marketing Manager: Mastering the Role in Tech, SaaS & Telecom

May 26, 2025

Excel as a Channel Marketing Manager in Tech, SaaS & Telecom. Get insights on core skills, modern strategies & crucial interview preparation to land the job.

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channel-marketing-manager
Partnerships

Is it the End of an Era for PRM Software? Partner Platforms Are Taking the Lead

May 26, 2025

Traditional PRM software struggles. Discover how integrated Partner Platforms deliver the non-siloed approach needed for today's complex partner ecosystems.

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partner-platform-journeybee
Sales

Top B2B Software That Actually Helps Your Tech Company Scale Smoothly

May 14, 2025

Discover the essential B2B software solutions designed to help your business scale effectively. From CRM to PRM and automation, find the tools you need for growth.

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Best-B2B-Software
Marketing

Your Brand's Winning Partner Marketing Playbook: A Symbiotic Sell

May 13, 2025

No more basic deals. Master the 'Symbiotic Sell' with this playbook & give your brand a unique partner marketing edge for deeper collaboration & market diversification.

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partner-marketing-playbook-journeybee
Article

Growth Hitting a Wall? It's Time for Channel Marketing

May 7, 2025

If your business growth has plateaued, it's time for channel marketing. This ultimate guide reveals how to build partnerships that drive real results in 2025.

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channel-marketing-journeybee
Marketing

How to Generate High-Quality Leads at Partner Events

April 29, 2025

Learn how SaaS and tech companies can generate high-quality leads at partner events with this step-by-step guide. Improve event ROI and drive partner-sourced pipeline.

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partner-events-leads-journeybee
Partnerships

How to Get More Lead Referrals From Partners: 5 Proven Tips (SaaS, Tech and Telecom)

April 25, 2025

Discover 5 proven tips to get more lead referrals from partners in SaaS, tech, and telecom. Learn how to scale your partner program and grow qualified pipeline.

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lead-referrals
Marketing

Measuring Impact in your Partner Program with Marketing Metrics (KPIs)

April 23, 2025

Go beyond basic metrics. Understand the true impact of your partner program with strategic marketing KPIs. Gain actionable insights to optimize and scale your partnerships.

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marketing-metrics-KPIs
Partnerships

The Hidden Perks of Tech Partnerships: Finding Joy, Connection, and Personal Growth in Tech

March 6, 2025

Women leaders from Oneflow, Imajenative, Klippa, Pleo, Simployer, Bridge2Growth, and OvalEdge share their inspiring journeys in SaaS partnerships for International Women's Day.

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tech-partnerships
Partnerships

Portugal's Booming Tech Ecosystem: A Hotbed for Investment

February 26, 2025

Portugal's tech scene is exploding. Discover why it's a prime investment destination for startups and established companies.

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portugal-tech-ecosystem
Partnerships

2025 Partnership Predictions from Industry Experts: GTM Strategy

February 3, 2025

2025 Partnership Predictions: Our Tech and SaaS Experts reveal the key trends shaping the future of go-to-market strategy, including partnerships, AI, and personalisation of partner programs.

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partnership-predictions-2025
Partnerships

Checklist for your CRO approval: How to Get Your CRO's Buy-In with 5 Steps

February 3, 2025

We've put together a practical, 5-step checklist designed to help you get your CRO's buy-in and secure the funding you need to drive successful technology partnerships.

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cro-buy-in
Partnerships

How to Land a Tech Partnership Job in 2025: Your Guide to Success

February 2, 2025

Tech partnerships are booming! Learn the skills, tools, and strategies to land a high-paying role in 2025. Includes salary expectations and job outlook.

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tech-partnership-job
Partnerships

What is a Channel Partner (& How to Become the Preferred Partner)

January 31, 2025

Learn what a channel partner is and how to build a successful channel partner program. Discover the different types of partners, benefits, and strategies to become the preferred partner.

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channel-partner
Article

Scale Your Partner Channel in 10 Steps

January 27, 2025

Want to level up your partner program? Our 10-step guide will help you scale your channel and boost your bottom line. From simple strategies to mind-blowing tactics, we’ve got you covered.

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partner-channel-revenue
Partnerships

Building Stellar Business Partnerships by Zodiac Sign

December 2, 2024

Discover how zodiac signs influence partnerships with our astrology guide. Build stronger relationships by understanding the cosmic connections in your ecosystem.

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partnerships-astrology-zodiac-sign
Partnerships

Buyer's Guide 2026: Partner Relationship Management Software

November 25, 2024

Discover the ultimate Buyer's Guide 2026 for Partner Relationship Management software. Make informed decisions to pick the right partner solution to suit your business objectives.

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buyer-guide-prm
Article

Partnership Roles Uncovered: Career & Salaries

November 1, 2024

Uncover the intricacies of partnership roles with our detailed guide, featuring career paths, responsibilities, and salary insights to inform your career decisions.

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partnership-roles
Partnerships

Must-Attend Global HR Events & Conferences in 2025

October 30, 2024

Stay ahead of the curve with our list of the top 10 global HR events in 2025. Explore the future of HR, network with industry leaders, and discover the latest ATS software solutions.

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hr-events
Partnerships

I Feel Bad Asking For Referrals: Navigating Your Inner Critic

October 28, 2024

Struggling to ask for referrals? Discover effective strategies to conquer self-doubt and build stronger professional relationships.

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asking-for-referrals
Partnerships

Top 20 Global Ecommerce Events in 2025

October 21, 2024

Discover the top 15 global eCommerce events in 2025. Learn about the latest trends, network with industry leaders from London, New York to Singapore and Sydney.

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global-ecommerce-events
Partnerships

What is a Partnership Tracker: A Comprehensive Guide [2025]

October 14, 2024

Discover the ins and outs of partnership tracking. Explore its benefits, key metrics, and best practices to optimise your partnerships in 2025.

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partnership-tracker
Partnerships

How to Become a Chief Partnership Officer? A Path to the Top

October 6, 2024

Discover the essential steps to becoming a Chief Partnership Officer (CPO). This comprehensive guide outlines the skills, experience, and qualifications needed to excel in this role.

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chiefpartnership-officer-cpo
Partnerships

Not Solo: 15 Games to Build Your Partnership Skills

October 1, 2024

Discover how gaming can strengthen teamwork and communication. 15 games to level up your partnership skills.

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partnership-skills-gaming
Partnerships

Netherlands: Europe's Hidden Innovator in Tech Ecosystem

September 30, 2024

Explore why the Netherlands is a hidden gem in the tech ecosystem, fostering innovation and startups with its unique culture, resources, and collaborative spirit.

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netherlands-tech-ecosystem
Partnerships

Tech Ecosystem in Spain: The New Silicon Valley of Europe

September 16, 2024

Spain's tech ecosystem is booming, with unicorns emerging at a rapid pace. Explore the key trends, success stories, and investment opportunities in this dynamic market.

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spain-tech-ecosystem
Partnerships

Top 40 Global Events & Conferences for Partnership Managers in 2025

September 15, 2024

Explore the top 40 global events and conferences for partnership managers in 2025 and beyond. Enhance your networking, learning, and partnership growth opportunities.

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top-40-partner-events
Partnerships

Building Tech Partnerships in France: A Guide to La French Tech

September 10, 2024

Explore your ultimate guide to forming technology partnerships in France. Gain insights and strategies to thrive in the dynamic French tech ecosystem.

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france-tech-ecosystem
Partnerships

A Comprehensive Guide to Hyperscalers: The Blue Whales of Cloud Computing

August 29, 2024

Discover the world of hyperscalers and learn how to forge successful partnerships with these industry giants.

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hyperscalers
Partnerships

10 Effective Strategies for Building a Successful Affiliate Network

July 16, 2024

Learn the top 10 strategies to develop a robust network of affiliate partners. Find out the best ways to engage your affiliate partners and increase sales.

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affiliate-network
Partnerships

Untapped Potential: Mastering Successful Affiliate Marketing Management

July 2, 2024

Enhance your affiliate marketing skills with our comprehensive management strategies. Learn how to succeed in the world of affiliate marketing today!

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affiliate-marketing-management
Sales

Top 20 B2B Lead Generation Software & Tools

June 26, 2024

Explore our curated list of the top 20 B2B lead generation software tools in 2025. Elevate your lead acquisition efforts and build a strong pipeline of: inbound, outbound and partner generated leads.

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B2B-Lead-Generation-Software-Tools
Partnerships

Co-Selling in Tech Partnerships: Selling Smarter in 2026

June 25, 2024

Co-selling is reshaping B2B tech partnerships, and AI is changing how trust gets built long before a sales call even happens. Explore fresh 2026 stats, proven tactics, and the mistakes to avoid.

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Coselling: definition, how it works
Partnerships

Why Partner Experience Will Define Your Success in 2026

June 11, 2024

Partner portal feeling like a ghost town? It's time for a Partner Experience (PX) overhaul. We break down the 5 modern shifts that boost engagement and drive real revenue in 2026.

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Two hands hold each other