If you manage partnerships, channel programs, or ecosystem strategy, your 2027 travel calendar is about to look different. Several fixtures from our 2026 list of the 50 must-attend global tech events have rebranded, relocated, or folded into new flagship shows entirely — Collision is now Web Summit Vancouver, Oracle CloudWorld has become Oracle AI World, and CompTIA's ChannelCon runs under the GTIA banner for 2027. Demand for in-person connection keeps climbing regardless: CES 2026 drew 148,392 attendees, up 4% year over year, with international participation hitting an all-time high of 37.6% (CES).
That appetite for events tracks with what's happening on the revenue side. 67% of B2B partner ecosystem leaders expect indirect revenue to grow more than 30% above last year's levels (Forrester, via Continu), and PRM adoption among companies above $25M ARR reached 62% in 2026, up from 39% in 2023 (xamplify). Choosing the right rooms to be in — and having a partner relationship manager that turns those conversations into tracked, attributable pipeline — matters more than ever.
We grouped the 50 events below into six categories: partnership and channel ecosystem gatherings, major tech and innovation conferences, retail and ecommerce shows, SaaS and cloud events, regional tech hubs, and niche industry events. Every listing has been checked against official organizer pages as of September 2026 — where a 2027 date isn't published yet, we've flagged it as "Expected" so you can plan provisionally rather than get caught out. If you're building a channel partner program and want to know which of these rooms your partners should actually be in, this list is your starting point.
Top Partnership & Ecosystem Event
1. Catalyst by Partnership Leaders
Who's it for: Senior partnership, ecosystem, alliances, and BD leaders.
Country & City: Bay Area, USA (exact city and venue not yet announced).
Dates: Expected late summer 2027; exact dates have not been announced yet.
Pricing: $1,599 confirmed for the Catalyst 27 Ticket bundled with a 12-month Partnership Leaders membership; standalone pass tiers are not yet published.
Note: the 2026 edition actually moved to Brooklyn, NY (Aug 25-26), so expect another city change for 2027.
Website: joincatalyst.com
2. Channel Partners Conference & Expo
Who's it for: Agents, MSPs, VARs, vendors, and the broader channel ecosystem.
Country & City: Las Vegas, USA (The Venetian).
Dates: March 15-18, 2027.
Pricing: Typically ranging from a free Expo + Keynote pass up to a $429 Premium pass under partner promo codes; full 2027 list pricing has not been published yet.
Moved up from its usual April slot and now co-located with MSP Summit.
Website: channelpartnersconference.com
3. ChannelPro Network Events
Who's it for: IT consultants, MSPs, and channel partners focused on the SMB market.
Country & City: Multiple cities across the USA (rotating regional series).
Dates: No fixed 2027 date; this is an ongoing series of regional events (ChannelPro LIVE and DEFEND) held roughly every 1-2 months.
Pricing: Typically free or low-cost for qualified channel partners, with vendor sponsorship options.
Website: events.channelpronetwork.com
4. ChannelCon (GTIA)
Who's it for: IT professionals, vendors, distributors, and channel partners.
Country & City: Orlando, FL, USA (JW Marriott Orlando Grande Lakes).
Dates: July 27-29, 2027.
Pricing: Typically free for GTIA/ITSP members, with non-member rates around $450 (advance) to $599 (onsite).
CompTIA has rebranded to GTIA (Global Technology Industry Association), and the show moves from San Diego to Orlando.
Website: channelcon.gtia.org
Major Tech & Innovation Conferences
5. Web Summit Lisbon
Who's it for: The global tech community, from startups to investors and enterprise leaders.
Country & City: Lisbon, Portugal (Altice Arena).
Dates: Expected November 1-4, 2027; the organizer has not yet officially confirmed dates.
Pricing: Recent editions ranged from about €895-995 for standard passes up to €1,595 at list price, with VIP tiers around €1,950-2,419.
Website: websummit.com
6. Slush
Who's it for: Tech startups, founders, operators, and venture capital investors.
Country & City: Helsinki, Finland (Messukeskus Helsinki Expo and Convention Centre).
Dates: Expected mid-to-late November 2027; official dates are not yet announced.
Pricing: 2026 rates were typically €395 for a Startup pass, €595 for a Thursday-only pass, and €1,195 for Investor and Ecosystem passes.
Website: slush.org
7. SXSW Interactive
Who's it for: Professionals at the intersection of technology, culture, content, and creativity.
Country & City: Austin, TX, USA.
Dates: March 13-21, 2027 (SXSW EDU runs March 13-16; Conferences & Festivals, including Interactive, run March 15-21).
Pricing: Confirmed: Innovation badge $895, Platinum all-access $1,395, Film & TV $775, Music $550, and a new CxO badge at $6,095.
Registering before September 17, 2026 saves up to $900 off the walk-up rate.
Website: sxsw.com
8. VivaTech (Viva Technology)
Who's it for: Tech leaders, startups, corporate innovators, and investors focused on digital transformation.
Country & City: Paris, France (Paris Expo Porte de Versailles).
Dates: June 16-19, 2027 for the 11th edition.
Pricing: 2026 passes ranged from a €180 Super Early Bird startup rate up to €830 for a 4-day Investor pass, with Attendee passes at €350-650.
Viva Technology has rebranded to VivaTech, with a new vivatech.com domain.
Website: vivatech.com
9. Mobile World Congress (MWC Barcelona)
Who's it for: Global leaders in mobile, connectivity, telco, and adjacent industries.
Country & City: Barcelona, Spain (Fira de Barcelona Gran Via).
Dates: March 1-4, 2027.
Pricing: Confirmed: Discovery Exhibition Pass €989, Leaders Conference Pass €2,419, VIP Pass €5,499 (all incl. VAT); 2027 passes are already on sale.
Website: mwcbarcelona.com
Essential Retail & Ecommerce Events
Running a retail or ecommerce partner program specifically? Our dedicated guide to the Top 44 Global Retail & Ecommerce Events for 2027 goes deeper on this category alone.
10. NRF: Retail's Big Show (US)
Who's it for: Retailers from enterprise to emerging brands, plus vendors and solution providers.
Country & City: New York City, USA (Jacob K. Javits Convention Center).
Dates: January 10-12, 2027.
Pricing: A Retail Expo Pass is free for qualified retailers through Dec 30, 2026 ($100 after); the All-Access Pass early rate is $1,100 for retail members, with non-retailer passes over $2,000.
Website: nrfbigshow.nrf.com
11. NRF: Retail's Big Show Asia Pacific
Who's it for: APAC retail leaders, ecommerce heads, and tech vendors.
Country & City: Singapore (Marina Bay Sands).
Dates: June 1-3, 2027.
Pricing: Tiered passes, typically with expo access priced lower than the full conference; 2027 rates are not yet published.
Website: nrfbigshowapac.nrf.com
12. NRF Retail's Big Show Europe
Who's it for: European retail and ecommerce executives, technology and solution partners.
Country & City: Paris, France (Expo Porte de Versailles).
Dates: Expected September 15-17, 2027; the organizer has not yet confirmed the date.
Pricing: Typically free or low-cost expo passes for retailers, with higher conference-pass tiers.
Website: nrfbigshoweurope.com/en
13. Shoptalk
Who's it for: Mid-to-senior level retail and ecommerce executives driving digital innovation.
Country & City: Las Vegas, USA (Mandalay Bay) and Barcelona, Spain (Fira de Barcelona).
Dates: March 22-24, 2027 for Shoptalk Spring (Las Vegas); June 1-3, 2027 for Shoptalk Europe (Barcelona).
Pricing: Retailers regularly receive free or subsidized tickets through hosted programs.
The US edition is now branded Shoptalk Spring.
Website: shoptalk.com
14. DMEXCO
Who's it for: Digital marketing, media, and adtech leaders.
Country & City: Cologne, Germany (Koelnmesse).
Dates: Expected September 2027; exact dates are unconfirmed and conflict across third-party trade calendars.
Pricing: Passes vary by access level, with early-bird rates typically available.
Website: dmexco.com
15. eTail Series (global)
Who's it for: Ecommerce and omnichannel leaders from top retail brands.
Country & City: Palm Springs, USA (JW Marriott Desert Springs); London, UK; and other cities.
Dates: eTail Palm Springs (West): February 22-25, 2027. eTail UK: June 15-16, 2027. eTail Asia: March 16-17, 2027.
Pricing: eTail Palm Springs registration is listed from $499 (retailer rate) up to $999-$4,499 by tier; eTail UK's main conference is free for qualifying retailers.
Website: etail.wbresearch.com
16. CommerceNext Growth Show
Who's it for: VPs and Directors of ecommerce, marketing, and CX at retail and DTC brands.
Country & City: New York City, USA (North Javits Center).
Dates: June 8-9, 2027.
Pricing: Standard retailer ticket $2,495; non-retailer/vendor tier $4,495 (prices increase closer to the event).
Website: growthshow.commercenext.com
17. World Retail Congress
Who's it for: C-level leaders and board-level decision-makers in global retail.
Country & City: Venue and city TBD (the 2026 edition was in Berlin).
Dates: May 10-12, 2027.
Pricing: The 2025/2026 rate was £2,495 for a Retailer Full Conference Pass and £7,000 for Non-Retailers; a similar range is expected for 2027.
Website: worldretailcongress.com
18. eCommerce Expo (UK)
Who's it for: UK and European ecommerce professionals and online sellers.
Country & City: London, UK (ExCeL London).
Dates: Expected September 2027; exact dates have not been announced yet.
Pricing: Typically free for retailers and B2B/B2C brands, with paid vendor tickets and sponsorships.
Website: ecommerceexpo.co.uk
19. IRX (Internet Retailing Expo)
Who's it for: Practical ecommerce, fulfilment, and multichannel professionals.
Country & City: Birmingham, UK (NEC), expected to remain unchanged.
Dates: Expected May 2027; exact dates have not been announced yet.
Pricing: Typically free to attend for retail professionals, with paid vendor and solution-provider passes.
A related IR B2B Conference event is confirmed for April 28-29, 2027 in Manchester, which may signal a shift in format.
Website: internetretailingexpo.com
20. Groceryshop
Who's it for: Supermarkets, CPGs, and grocery tech executives.
Country & City: Las Vegas, USA (Mandalay Bay Convention Center).
Dates: September 22-24, 2027.
Pricing: Retailers and CPGs often receive free or subsidized tickets through hosted-buyer programs.
Website: groceryshop.com/home
21. White Label World Expo (US)
Who's it for: Ecommerce entrepreneurs and Amazon sellers sourcing private-label products.
Country & City: Relocated from Las Vegas to New York (Javits Center); a separate Amsterdam edition is also being planned.
Dates: No 2027 US date confirmed yet; the 2026 edition ran September 30-October 1 in New York.
Pricing: Typically free to attend for visitors, with paid exhibitor packages.
The US show has moved cities after an acquisition by Business Show Media.
Website: whitelabelexpo.com
22. Deliver
Who's it for: C-level and Director-level leaders in ecommerce, logistics, and supply chain.
Country & City: Amsterdam, Netherlands (TAETS Event Park).
Dates: June 2-3, 2027.
Pricing: Typically invitation-only or hosted for retailers, with vendors paying for sponsorship and passes.
Website: deliver.events/europe
23. eTrade Show (formerly E-commerce Warsaw Expo)
Who's it for: Ecommerce merchants, agencies, and service providers across Central & Eastern Europe.
Country & City: Warsaw, Poland (Ptak Warsaw Expo, Nadarzyn).
Dates: January 26-28, 2027.
Pricing: Typically free for ecommerce professionals, with exhibitor packages available.
The event has rebranded as eTrade Show and shifted from its previous mid-April slot to late January.
Website: etradeshow.pl/en
24. D-Congress
Who's it for: The Swedish and Nordic digital commerce ecosystem.
Country & City: Gothenburg, Sweden (Svenska Mässan).
Dates: March 10-11, 2027.
Pricing: Typically standard tickets with discounts for Svensk Handel association members.
The site has moved to a new dcongress.com domain.
Website: dcongress.com
25. Retail Fest
Who's it for: Australian retail and ecommerce leaders.
Country & City: Gold Coast, Australia (Gold Coast Convention & Exhibition Centre).
Dates: May 11-13, 2027.
Pricing: Retailer tickets typically start around $700 AUD; 2027 pricing is listed as TBA.
Website: retailglobal.com.au
26. Seamless Series
Who's it for: Professionals in retail, ecommerce, payments, and fintech.
Country & City: Dubai, UAE (Dubai World Trade Centre) and Singapore (Suntec Singapore).
Dates: Seamless Middle East: expected September 2027 (moved from its earlier May cadence). Seamless Asia: expected May 19-20, 2027.
Pricing: Exhibition access is typically free, with paid conference tickets.
Seamless Middle East now runs in September rather than May.
Website: terrapinn.com/exhibition/seamless-middle-east/index.stm
Leading SaaS & Cloud Conferences
27. Salesforce Dreamforce
Who's it for: The Salesforce ecosystem of customers, partners, ISVs, and developers.
Country & City: San Francisco, USA (Moscone Center).
Dates: Expected Fall 2027, with third-party trackers estimating September 14-16; Salesforce has not yet confirmed dates.
Pricing: Typically early-bird passes around $999, rising to roughly $2,299 for full passes closer to the event.
Website: salesforce.com/dreamforce
28. SaaStr AI Annual
Who's it for: B2B SaaS and AI founders, executives, and VCs.
Country & City: San Mateo, USA (San Mateo County Event Center, SF Bay Area).
Dates: May 11-12, 2027.
Pricing: Typically ARR-tiered, from roughly $499-$849 early-bird for smaller startups to $699-$1,049 for larger companies and VCs, with list price around $1,500.
The event shortens from three days to two.
Website: saastrannual.com
29. SaaStock Dublin (Europe)
Who's it for: European SaaS founders, executives, and investors.
Country & City: Dublin, Ireland (RDS Simmonscourt).
Dates: Expected mid-October 2027; no official date has been announced yet.
Pricing: Typically starts around €719-€1,499, with startup and investor packages.
Website: saastock.com
30. AWS re:Invent
Who's it for: The global cloud computing community, from engineers to executives.
Country & City: Las Vegas, USA.
Dates: Expected late November-early December 2027; AWS has not yet officially announced dates.
Pricing: Typically around $1,800+ depending on access and training options.
Website: reinvent.awsevents.com
31. Microsoft Ignite
Who's it for: Azure, Microsoft 365, and developer communities.
Country & City: Likely San Francisco, USA, given Microsoft's multi-year commitment to the city, though the 2027 host is not yet officially confirmed.
Dates: Expected mid-November 2027; no official date has been announced yet.
Pricing: Typically varies by region and format, with online access options priced lower than in-person.
Website: ignite.microsoft.com
32. Google Cloud Next
Who's it for: Google Cloud customers, partners, and developers.
Country & City: Las Vegas, USA (Mandalay Bay Convention Center).
Dates: April 13-15, 2027.
Pricing: 2026 early-bird pricing was $999, later rising to $1,599; passes vary by tier with group and partner discounts available.
Website: cloud.google.com/next
33. Adobe Summit – The Digital Experience Conference
Who's it for: Marketing, advertising, and customer experience leaders.
Country & City: Las Vegas, USA (The Venetian Convention & Expo Center).
Dates: March 22-25, 2027.
Pricing: Registration has historically ranged from roughly $1,500-$2,000 depending on timing and access.
The event moves earlier in the year, from its usual April slot.
Website: summit.adobe.com
34. Shopify Partner & Developer Events
Who's it for: Shopify developers, app partners, agencies, and ecosystem leaders.
Country & City: Various / hybrid global locations, including online-first Editions releases.
Dates: Expected throughout 2027, with Shopify Editions typically releasing in winter and summer; no fixed in-person dates announced yet.
Pricing: Typically invite-only or application-based programs; pricing varies by event format.
Website: shopify.com/partners
35. K5 Future Retail Conference
Who's it for: German and European ecommerce leaders and digital-first brands.
Country & City: Berlin, Germany.
Dates: June 22-23, 2027.
Pricing: 2026 pricing was roughly €499 (retailer) to €849 (non-retailer/full price), typically with early-bird discounts.
Website: konferenz.k5.de
36. VTEX DAY (formerly VTEX Connect)
Who's it for: Digital commerce professionals in the VTEX ecosystem.
Country & City: São Paulo, Brazil (São Paulo Expo).
Dates: May 31-June 1, 2027 for the flagship VTEX DAY; a 2027 date for the European VTEX Connect edition (last held in Lisbon in Nov 2025) has not been announced.
Pricing: Registration for VTEX DAY 2027 is reported around €285, with passes typically tiered for merchants, partners, and vendors.
VTEX's flagship event has rebranded from VTEX Connect to VTEX DAY.
Website: vtexday.vtex.com
Key Regional Tech Hub Events
37. London Tech Week
Who's it for: The global tech ecosystem, from startups to investors and enterprise leaders.
Country & City: London, UK (Olympia London).
Dates: June 7-11, 2027.
Pricing: Typically event-by-event, with some free sessions and ticketed passes from around £100 upwards.
Website: londontechweek.com
38. The Next Web Conference (TNW)
Who's it for: Tech enthusiasts, startups, and investors.
Country & City: Amsterdam, Netherlands (NDSM).
Dates: Likely June 16-17, 2027, per event directories; not yet officially confirmed on the organizer's site.
Pricing: Typically tickets start around €400, with startup and corporate options.
Website: thenextweb.com/conference
39. Bits & Pretzels
Who's it for: Founders, investors, and startup community leaders.
Country & City: Munich, Germany.
Dates: Expected around September 30, 2027; the exact multi-day range has not been officially announced.
Pricing: Typically passes start around €400, with multi-day and networking access.
Website: bitsandpretzels.com
40. Sifted Summit
Who's it for: European startup founders, operators, and investors.
Country & City: London, UK (a new Shoreditch venue, moved from Magazine London).
Dates: Expected early October 2027; exact dates have not been announced yet.
Pricing: Typically tickets start around £395-£695 for standard passes.
Website: summit.sifted.eu
41. TechCrunch Disrupt
Who's it for: Global startup community including founders, developers, and investors.
Country & City: San Francisco, USA (historically Moscone West).
Dates: Expected October 2027; some trackers cite October 26-28, though this is unconfirmed by TechCrunch.
Pricing: Typically tickets scale from roughly $850-$1,000+ depending on pass type and timing.
Website: techcrunch.com/events
42. Web Summit Vancouver (formerly Collision)
Who's it for: North American and global tech industry leaders.
Country & City: Vancouver, Canada.
Dates: May 25-28, 2027.
Pricing: Pricing has not yet been published on the official site.
Collision has been discontinued as a standalone Toronto event; Web Summit is transitioning it into Web Summit Vancouver, and collisionconf.com now redirects there.
Website: vancouver.websummit.com
43. Tech in Asia Conference (Startup Asia)
Who's it for: Southeast Asian tech and startup community.
Country & City: Singapore or Jakarta (the venue rotates between the two cities).
Dates: Expected September 2027; exact dates have not been announced yet.
Pricing: Typically tickets start around $62-$100 for general passes, up to $1,000+ for VIP.
Website: conference.techinasia.com
44. Latam Retail Show
Who's it for: Retail leaders and ecommerce professionals across Latin America.
Country & City: São Paulo, Brazil (Distrito Anhembi).
Dates: Expected September 2027; exact dates have not been announced yet.
Pricing: Expo access is typically free, with conference/full passes around R$1,000-R$3,000 BRL depending on tier.
Website: latamretailshow.com
Other Important Industry & Niche Events
If your partner ecosystem sits in one of these verticals, we've also built industry-specific 2027 lineups: Top 94 Cybersecurity Conferences & Events, Top 95 Manufacturing Trade Shows & Conferences, and Top 53 Global HR & ATS Events.
45. Singapore Fintech Festival
Who's it for: Global fintech, financial services, and digital banking community.
Country & City: Singapore Expo, Singapore.
Dates: Expected November 2027; the organizer has not yet officially announced dates.
Pricing: 2026 pricing was SGD 750-1,500 for a Delegate Pass (early bird to standard) and SGD 5,000-6,000 for an Executive Pass.
Website: fintechfestival.sg
46. IoT Solutions World Congress
Who's it for: Professionals in IoT, manufacturing, healthcare, and smart cities.
Country & City: Fira Barcelona Gran Via, Barcelona, Spain.
Dates: Expected May 2027; the organizer has not yet officially announced dates.
Pricing: Delegate passes typically start around €500.
Officially branded IoT Solutions World Congress (IOTSWC); co-located with the Barcelona Cybersecurity Congress and Smart City Expo World Congress.
Website: iotsworldcongress.com
47. SAP Sapphire
Who's it for: SAP customers, partners, and business leaders.
Country & City: Orlando, USA (Orange County Convention Center) and Barcelona, Spain.
Dates: Orlando: May 24-26, 2027. Barcelona: June 1-3, 2027 (virtual edition: May 25-26, 2027).
Pricing: 2026 Orlando rates were Standard $2,399, ASUG member $2,299, and Public sector $1,699.
The European edition moves from Madrid to Barcelona.
Website: sap.com/events.html
48. Oracle AI World (formerly Oracle CloudWorld)
Who's it for: Oracle customers, partners, and developers.
Country & City: The Venetian Convention and Expo Center, Las Vegas, USA.
Dates: Expected October 2027; exact dates have not been officially announced.
Pricing: 2026 pricing typically started around $2,000 with training and certification add-ons.
Oracle has rebranded the event from Oracle CloudWorld to Oracle AI World.
Website: oracle.com/ai-world
49. Be+Well Beauty & Wellness Show (formerly IBS Las Vegas)
Who's it for: Beauty industry professionals, salon owners, stylists, and retail buyers.
Country & City: Las Vegas Convention Center, Las Vegas, USA.
Dates: June 12-14, 2027 (preliminary, per the organizer's exhibitor page).
Pricing: 2026 tickets started around $150, with multi-day and education add-ons.
Questex merged the International Beauty Show (IBS) and IECSC into this unified Be+Well Beauty & Wellness Show brand starting in 2026.
Website: bewellshowlasvegas.com
50. SaaSiest
Who's it for: Nordic and European B2B SaaS leaders.
Country & City: Slagthuset, Malmö, Sweden.
Dates: May 11-12, 2027.
Pricing: 2026 tickets typically started around €500, with team and partner packages.
Website: saasiest.com
Wrap Up
Rebrands, relocations, and city swaps aren't just trivia — they're exactly the kind of thing that breaks manual partner tracking. If your team is still logging event handshakes in a spreadsheet, an acquisition or a renamed conference is enough to lose the thread on which relationship led where, and which deals actually closed because of it.
Journeybee's PRM syncs directly with your CRM, so partner-sourced pipeline gets credited automatically no matter which badge scan, intro, or conference conversation started it — whether that happened at Web Summit Vancouver, SXSW, or a regional channel event. You get a clear view of which events, and which partners, are actually driving revenue.
Ready to stop guessing which events are worth the travel budget? Book a demo of Journeybee and see how partner-sourced revenue attribution works in practice.
Frequently Asked Questions
Several long-running shows have rebranded or restructured for 2027. Collision has been discontinued as a standalone Toronto event and folded into Web Summit Vancouver; Oracle CloudWorld is now Oracle AI World; CompTIA's ChannelCon runs under the new GTIA (Global Technology Industry Association) banner; Viva Technology has shortened its name to VivaTech; and the International Beauty Show (IBS) Las Vegas has merged with IECSC into the Be+Well Beauty & Wellness Show. If you're searching for any of these events by their old name, you may land on a redirect.
A good number of flagship events have official 2027 dates on sale or announced: SXSW (March 13-21), MWC Barcelona (March 1-4), Google Cloud Next (April 13-15), Adobe Summit (March 22-25), NRF's US Big Show (January 10-12), CommerceNext Growth Show (June 8-9), SaaStr AI Annual (May 11-12), SAP Sapphire (Orlando May 24-26, Barcelona June 1-3), and Web Summit Vancouver (May 25-28). Many second-tier and regional events, however, won't confirm dates until closer to the show.
Start by mapping events to your partner segments rather than trying to cover everything. VAR, MSP, and reseller-heavy programs get more value from Channel Partners Conference & Expo and ChannelCon (GTIA); SaaS and ISV ecosystems should prioritize SaaStr, SaaStock, or cloud-vendor events like Google Cloud Next; and ecommerce or retail partner programs are better served by NRF, Shoptalk, or CommerceNext. A workable rule of thumb is one flagship global event plus two to three regional or category events per year.
Most organizers announce next year's dates only six to nine months in advance, often at the close of the current edition. Where an official date wasn't published as of this writing, we've labeled it "Expected" based on the event's historical cadence, so you can plan provisionally and confirm details on the organizer's site closer to the date.
A partner relationship management (PRM) platform like Journeybee syncs directly with your CRM, so any deal that originated from a conference introduction, a partner conversation on an expo floor, or a co-marketing session gets tagged and tracked back to its source. That means you can see exactly which events are actually generating partner-sourced pipeline and revenue, instead of relying on anecdotal reports from your team after they get back from travel.