Nowadays, the right handshake is still worth more than a thousand cold emails. As a partnership manager, your world is built on connection, but finding it can feel like searching for a signal in the noise of endless Zoom calls, LinkedIn messages, and AI‑generated outreach. The real magic still happens when you step away from the screen and into the room.
So, which rooms are worth being in for the rest of 2026?
We’ve sifted through hundreds of gatherings to bring you the Top 50 Global Tech and SaaS Events for 2026. Whether you’re building tech alliances, managing a retail channel, or scaling a partner program, you’ll find the essential events here to shape your strategy and maximise your ROI.
Top Partnership & Ecosystem Event
1. Catalyst by Partnership Leaders
Who’s it for: Senior partnership, ecosystem, alliances, and BD leaders.
Country & City: Rotating US hubs (e.g., Seattle, USA).
Dates: May 13–15, 2026 (Seattle edition).
Pricing: Typically from ~$1,200 for standard passes to around $2,500 for executive tickets.
Website: joincatalyst.com
2. Channel Partners Conference & Expo
Who’s it for: Agents, MSPs, VARs, vendors, and the broader channel ecosystem.
Country & City: Las Vegas, USA.
Dates: April 2026 (spring 2026 edition, 3–4 days).
Pricing: Around $650–$1,100 depending on pass type and timing.
Website: channelpartnersconference.com
3. ChannelPro Network Events
Who’s it for: IT consultants, MSPs, and channel partners focused on the SMB market.
Country & City: Multiple cities across the USA.
Dates: Several regional events throughout 2026 (e.g., Feb 5–6, Tampa).
Pricing: Often free or low‑cost for qualified channel partners; vendor sponsorship available.
Website: events.channelpronetwork.com
4. ChannelCon (CompTIA)
Who’s it for: IT professionals, vendors, distributors, and channel partners.
Country & City: Rotating US locations with virtual access.
Dates: Typically August 2026 for the main event.
Pricing: Member discounts; passes usually start in the low hundreds of dollars.
Website: channelcon.gtia.org
Major Tech & Innovation Conferences
5. Web Summit Lisbon
Who’s it for: The global tech community, from startups to investors and enterprise leaders.
Country & City: Lisbon, Portugal.
Dates: November 9–12, 2026.
Pricing: Recent editions start around €950 for standard passes, with startup, investor, and corporate tiers.
Website: websummit.com
6. Slush
Who’s it for: Tech startups, founders, operators, and venture capital investors.
Country & City: Helsinki, Finland.
Dates: November 18-19 2026 (two‑day main event).
Pricing: Tickets typically start around €900, with separate founder and investor options.
Website: slush.org
7. SXSW Interactive
Who’s it for: Professionals at the intersection of technology, culture, content, and creativity.
Country & City: Austin, USA.
Dates: March 2026 (Interactive track across several days).
Pricing: Badges generally start around $800, rising with closer‑to‑event purchase.
Website: sxsw.com
8. Viva Technology
Who’s it for: Tech leaders, startups, corporate innovators, and investors focused on digital transformation.
Country & City: Paris, France.
Dates: June 2026.
Pricing: Passes have historically started around €160, with corporate packages available.
Website: vivatechnology.com
9. Mobile World Congress (MWC Barcelona)
Who’s it for: Global leaders in mobile, connectivity, telco, and adjacent industries.
Country & City: Barcelona, Spain.
Dates: Early March 2026 (four‑day program).
Pricing: Delegate passes typically start around €800, with exhibitor and VIP tiers.
Website: mwcbarcelona.com
Essential Retail & Ecommerce Events
10. NRF: Retail’s Big Show (US)
Who’s it for: Retailers from enterprise to emerging brands, plus vendors and solution providers.
Country & City: New York City, USA.
Dates: January 11–13, 2026.
Pricing: Retailer conference passes generally range from ~$1,000 to ~$2,500; expo‑only passes are lower.
Website: nrfbigshow.nrf.com
11. NRF: Retail’s Big Show Asia Pacific
Who’s it for: APAC retail leaders, ecommerce heads, and tech vendors.
Country & City: Singapore.
Dates: June 2–4, 2026.
Pricing: Tiered passes; expo access is typically lower‑priced than full conference.
Website: nrfbigshowapac.nrf.com
12. NRF Retail’s Big Show Europe
Who’s it for: European retail and ecommerce executives, technology and solution partners.
Country & City: Paris, France.
Dates: September 15–17, 2026.
Pricing: Expo passes are often free or low‑cost for retailers; conference passes are higher tiers.
Website: nrfbigshoweurope.com
13. Shoptalk
Who’s it for: Mid‑to‑senior level retail and ecommerce executives driving digital innovation.
Country & City: Las Vegas, USA & Barcelona, Spain.
Dates: March 2026 (US) / June 2026 (Europe).
Pricing: Retailers regularly receive free or subsidised tickets via hosted programs.
Website: shoptalk.com
14. DMEXCO
Who’s it for: Digital marketing, media, and adtech leaders.
Country & City: Cologne, Germany.
Dates: Mid‑September 2026.
Pricing: Passes vary by access level; marketers often secure early‑bird rates.
Website: dmexco.com
15. eTail Series (global)
Who’s it for: Ecommerce and omnichannel leaders from top retail brands.
Country & City: Palm Springs (USA), Boston (USA), London (UK), and other cities.
Dates: Multiple events year‑round (e.g., eTail West Feb 23–26, 2026; eTail Boston Aug 10–12, 2026).
Pricing: Retailer passes are often heavily subsidised or hosted; vendors pay full conference rates.
Website: etail.wbresearch.com
16. CommerceNext Growth Show
Who’s it for: VPs and Directors of ecommerce, marketing, and CX at retail and DTC brands.
Country & City: New York City, USA.
Dates: June 23–24, 2026.
Pricing: Complimentary or low‑cost passes are available for qualified retailers; vendors pay higher tiers.
Website: commercenext.com
17. World Retail Congress
Who’s it for: C‑level leaders and board‑level decision‑makers in global retail.
Country & City: Typically major European city (e.g., Berlin or Paris).
Dates: April 27–29, 2026.
Pricing: Premium tickets typically start around £3,000, with corporate packages.
Website: worldretailcongress.com
18. eCommerce Expo (UK)
Who’s it for: UK and European ecommerce professionals and online sellers.
Country & City: London, UK.
Dates: September 23–24, 2026.
Pricing: Free for retailers and B2B/B2C brands; vendor tickets and sponsorships are paid.
Website: ecommerceexpo.co.uk
19. IRX (Internet Retailing Expo)
Who’s it for: Practical ecommerce, fulfilment, and multichannel professionals.
Country & City: Birmingham, UK.
Dates: May 19–20, 2026.
Pricing: Free to attend for retail professionals; vendor and solution provider passes are paid.
Website: internetretailingexpo.com
20. Groceryshop
Who’s it for: Supermarkets, CPGs, and grocery tech executives.
Country & City: Las Vegas, USA.
Dates: October 2026.
Pricing: Retailers/CPGs often receive free or subsidised tickets through hosted buyer programs.
Website: groceryshop.com
21. White Label World Expo (US)
Who’s it for: Ecommerce entrepreneurs and Amazon sellers sourcing private‑label products.
Country & City: Las Vegas, USA.
Dates: October 2026.
Pricing: Free to attend for visitors; exhibitor packages are paid.
Website: whitelabelexpo.com
22. Deliver
Who’s it for: C‑level and Director‑level leaders in ecommerce, logistics, and supply chain.
Country & City: Major European hubs (e.g., Amsterdam).
Dates: June 2026.
Pricing: Invitation‑only for retailers; vendors pay for sponsorship and passes.
Website: deliver.events
23. E‑commerce Warsaw Expo
Who’s it for: Ecommerce merchants, agencies, and service providers across Central & Eastern Europe.
Country & City: Warsaw, Poland.
Dates: Mid‑April 2026.
Pricing: Free for ecommerce professionals; exhibitor packages available.
Website: targiehandlu.pl
24. D‑Congress
Who’s it for: The Swedish and Nordic digital commerce ecosystem.
Country & City: Gothenburg, Sweden.
Dates: Early March 2026.
Pricing: Standard tickets with discounts for industry association members.
Website: dcongress.se
25. Retail Fest
Who’s it for: Australian retail and ecommerce leaders.
Country & City: Gold Coast, Australia.
Dates: May 5–7, 2026.
Pricing: Retailer tickets typically start around $700 AUD.
Website: retailglobal.com.au
26. Seamless Series
Who’s it for: Professionals in retail, ecommerce, payments, and fintech.
Country & City: Dubai, UAE; Singapore.
Dates: May (Middle East) / October (Asia).
Pricing: Exhibition is commonly free; conference tickets are paid.
Website: terrapinn.com/seamless
Leading SaaS & Cloud Conferences
27. Salesforce Dreamforce
Who’s it for: The Salesforce ecosystem of customers, partners, ISVs, and developers.
Country & City: San Francisco, USA.
Dates: September 15–17, 2026.
Pricing: Early‑bird conference passes start around $999, with full passes later reaching around $2,299; bootcamp add‑ons are extra.
Website: salesforce.com/dreamforce
28. SaaStr AI Annual
Who’s it for: B2B SaaS and AI founders, executives, and VCs.
Country & City: San Francisco Bay Area, USA.
Dates: May 12–14, 2026.
Pricing: Tickets generally start around $599–$800 for early‑bird, increasing closer to the event.
Website: saastrannual.com
29. SaaStock Dublin (Europe)
Who’s it for: European SaaS founders, executives, and investors.
Country & City: Dublin, Ireland.
Dates: October 13–14, 2026 (following SaaStock’s typical calendar).
Pricing: Tickets generally start around €800, with startup and investor packages.
Website: saastock.com
30. AWS re:Invent
Who’s it for: The global cloud computing community, from engineers to executives.
Country & City: Las Vegas, USA.
Dates: Early December 2026.
Pricing: Passes typically around $1,800+ depending on access and training options.
Website: reinvent.awsevents.com
31. Microsoft Ignite
Who’s it for: Azure, Microsoft 365, and developer communities.
Country & City: Global hybrid (often with a US anchor city).
Dates: Mid‑November 2026.
Pricing: Varies by region and format; online access options are often lower‑cost.
Website: ignite.microsoft.com
32. Google Cloud Next
Who’s it for: Google Cloud customers, partners, and developers.
Country & City: Las Vegas, USA.
Dates: April 22–24, 2026.
Pricing: Conference passes vary by tier; group and partner discounts available.
Website: cloud.withgoogle.com/next
33. Adobe Summit – The Digital Experience Conference
Who’s it for: Marketing, advertising, and customer experience leaders.
Country & City: Las Vegas, USA.
Dates: April 19–22, 2026.
Pricing: Registration has historically ranged from ~$1,500–$2,000 depending on timing and access.
Website: summit.adobe.com
34. Shopify Partner & Developer Events (ReUnite and ecosystem meetups)
Who’s it for: Shopify developers, app partners, agencies, and ecosystem leaders.
Country & City: Various / hybrid global locations.
Dates: Throughout 2026.
Pricing: Invite‑only or application‑based programs; pricing varies by event format.
Website: shopify.com/partners
35. K5 Future Retail Conference
Who’s it for: German and European ecommerce leaders and digital‑first brands.
Country & City: Berlin, Germany.
Dates: June 23–24, 2026.
Pricing: Tickets typically start around €800, with discounts for early‑bird registrations.
Website: konferenz.k5.de
36. VTEX Connect
Who’s it for: Digital commerce professionals in the VTEX ecosystem.
Country & City: Lisbon, Portugal & São Paulo, Brazil.
Dates: Lisbon (late 2025); São Paulo – September 2026.
Pricing: Region‑specific; passes usually tiered for merchants, partners, and vendors.
Website: vtexconnect.vtex.com
Key Regional Tech Hub Events
37. London Tech Week
Who’s it for: The global tech ecosystem, from startups to investors and enterprise leaders.
Country & City: London, UK.
Dates: June 7-11 2026.
Pricing: Event‑by‑event; some sessions free, others ticketed (from around £100 upwards).
Website: londontechweek.com
38. The Next Web Conference (TNW)
Who’s it for: Tech enthusiasts, startups, and investors.
Country & City: Amsterdam, Netherlands.
Dates: June 18-19 2026.
Pricing: Tickets typically start around €400, with startup and corporate options.
Website: thenextweb.com/conference
39. Bits & Pretzels
Who’s it for: Founders, investors, and startup community leaders.
Country & City: Munich, Germany.
Dates: September 28 - 30 2026.
Pricing: Passes usually start around €400, with access to multiple days and networking.
Website: bitsandpretzels.com
40. Sifted Summit
Who’s it for: European startup founders, operators, and investors.
Country & City: London, UK.
Dates: September 30 - October 1 2026.
Pricing: Tickets generally start around £500 for standard passes.
Website: summit.sifted.eu
41. TechCrunch Disrupt
Who’s it for: Global startup community including founders, developers, and investors.
Country & City: San Francisco, USA.
Dates: October 13–15, 2026.
Pricing: Tickets typically start around $400 and scale with access and timing.
Website: techcrunch.com/events
42. Collision
Who’s it for: North American and global tech industry leaders.
Country & City: Toronto, Canada.
Dates: Mid‑June 2026.
Pricing: Passes generally start around $500 CAD, with startup and investor packages.
Website: collisionconf.com
43. Tech in Asia Conference (Startup Asia)
Who’s it for: Southeast Asian tech and startup community.
Country & City: Singapore or Jakarta.
Dates: September 15-16 2026.
Pricing: Tickets often start around $100, making it accessible for early‑stage teams.
Website: conference.techinasia.com
44. Latam Retail Show
Who’s it for: Retail leaders and ecommerce professionals across Latin America.
Country & City: São Paulo, Brazil.
Dates: September 15-17 2026.
Pricing: Expo access is often free; conference passes from around R$1,000 BRL.
Website: latamretailshow.com.br
Other Important Industry & Niche Events
45. Singapore Fintech Festival
Who’s it for: Global fintech, financial services, and digital banking community.
Country & City: Singapore.
Dates: Mid‑November 2026.
Pricing: Starts around $300, with premium and corporate packages.
Website: fintechfestival.sg
46. IoT World Congress
Who’s it for: Professionals in IoT, manufacturing, healthcare, and smart cities.
Country & City: Barcelona, Spain.
Dates: Mid‑May 2026.
Pricing: Delegate passes usually start around €500.
Website: iotsworldcongress.com
47. SAP Sapphire
Who’s it for: SAP customers, partners, and business leaders.
Country & City: Orlando, USA plus regional editions.
Dates: Early June 2026.
Pricing: Conference passes generally start around $2,000.
Website: sap.com/events/sapphire
48. Oracle CloudWorld
Who’s it for: Oracle customers, partners, and developers.
Country & City: Las Vegas, USA.
Dates: Mid‑September 2026.
Pricing: Tickets typically start around $2,000 with training and certification add‑ons.
Website: oracle.com/cloudworld
49. International Beauty Show (IBS) Las Vegas
Who’s it for: Beauty industry professionals, salon owners, stylists, and retail buyers.
Country & City: Las Vegas, USA.
Dates: Late June 2026.
Pricing: Tickets usually start around $150, with multi‑day and education add‑ons.
Website: ibslasvegas.com
50. SaaSiest
Who’s it for: Nordic and European B2B SaaS leaders.
Country & City: Malmö, Sweden.
Dates: May 5–6, 2026.
Pricing: Tickets typically start around €500, with team and partner packages.
Website: saasiest.com
Wrap Up
Attending the right event is just the beginning. The real goal is to turn those handshakes and booth scans into a scalable partner ecosystem that drives predictable revenue. In 2026, with hybrid events and AI‑assisted outreach, the critical link is still the same: a system that tracks a lead from a partner introduction all the way to closed‑won.
Without that unbroken chain of attribution, you can’t truly measure the impact of your partners or your event strategy.
Journeybee provides that critical link. Our PRM platform syncs with your CRM to create a complete attribution trail from the moment a lead is captured at an event, through partner influence and opportunity stages, to final revenue recognition. This ensures that when a deal is won, the partner’s contribution is clear, quantifiable, and board‑ready.
If you’re planning your 2026 event calendar, now is the time to make sure your partner data strategy is ready too. Start proving your partner programs’ ROI with data — we can help.
Book a quick demo with our team to find out more.