Partnerships
How To Manage Partners in HubSpot? 12 Proven Ways for the AI Era
Aug 12, 2026•24 min read
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Best Partner Attribution Tools in 2026: 9 Platforms Compared
We compared 9 partner attribution tools on how they actually calculate credit, from CRM overlap tagging to referral links, with real pricing and best-fit guidance.
Aug 12, 202628 min read
B2B Partner Marketing Campaigns: 10 Examples
Ten practical B2B partner marketing campaign examples for SaaS and cybersecurity companies, including podcasts, webinars, LinkedIn Lives, and co-authored content.
Aug 11, 202623 min read
Best Partner Marketing Software in 2026: 10 Platforms Compared
Compare 10 partner marketing platforms by campaign management, AI, CRM reliance, partner experience, ROI, and MDF/SPIFFs.
Aug 11, 202613 min read
Partner Attribution in 2026: Give Every Revenue-Creating Touchpoint Its Due
A practical guide to multi-touch partner attribution in 2026: what to measure, which models still matter, and how to align sales, marketing, and partners around revenue.
Aug 10, 202617 min read
Top 15 PRMs for Cybersecurity & Security Access Industry (2026)
The security market is hitting $657B by 2030. Compare the 15 best PRM solutions for cybersecurity, MSSPs, and access control—including Journeybee, Impartner, and Salesforce—to provide the frictionless, SOC2-compliant experience elite resellers demand.
Aug 6, 202616 min read
Best PRM Software in 2026: The Top 24 Platforms Ranked
Compare the 24 best PRM software platforms of 2026 by price, features, and use case — with a full comparison table, FAQ, and ranking methodology.
Aug 6, 202633 min read
Through-Channel Marketing Automation (TCMA): Your 2026 Guide
Through-channel marketing automation explained: how it works, which industries use it, the real challenges brands hit, how AI is rewriting the category, and whether your channel needs it.
Aug 6, 202625 min read
What Is Partner Marketing? The Complete Guide for B2B SaaS Teams
Partner marketing in 2026: what it actually is, how it differs from channel and co-marketing, fresh McKinsey/Gartner/Forrester data, and how top B2B teams run it as a system, not a one-off campaign.
Aug 6, 202613 min read
CRM vs PRM: 10 Key Differences and When You Need Both in 2026
Compare CRM vs PRM software across 10 key differences. Learn when a CRM is enough, when to add a PRM, and how to build a connected partner revenue engine.
Aug 11, 202626 min read
The 25 Channel Partnerships Dominating B2B Scaling in 2026
Discover why direct sales pipelines are failing and how top B2B tech brands scale using modern channel partnerships. Map, pick, and automate the top 25 networks.
Aug 6, 202631 min read
Your Guide to Partnership KPIs: 33 Metrics For Your Ecosystem Success (2026)
The 33 KPIs that actually prove partner program ROI in 2026 — revenue, activity, engagement, sales, and health metrics, plus how AI is changing what "good" looks like.
Aug 6, 202636 min read
Why Your Partner Program Needs a Headless Partner Portal
A headless partner portal meets partners in Slack, Teams, and AI assistants like Claude via MCP. See what headless partnerships mean for 2026.
Aug 12, 202614 min read
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