Partnerships Blog
Practical guides, comparisons and how-tos for building, running and scaling a partner program, from recruitment and onboarding to deal registration and payouts.
Trusted by global partners
October 24, 2026
A practical guide to generating B2B sales leads: ICP, inbound, outbound, referrals, partner-sourced and partner-influenced leads, partner events and campaigns, 12 channels with cost per lead, other channels, AI and the main lead generation laws.
Zuzanna Martin
October 24, 2026
A research-led guide to B2B lead nurturing and conversion: how to nurture each type of lead, a 7-step process, partner leads, cold leads, CRM and PRM automation workflows, conversion steps and metrics.
October 23, 2026
A sales lead is a potential buyer who has shown interest or fits your ideal customer profile but hasn't been qualified. This guide explains what leads in sales are, lead types, the lead lifecycle and how leads become customers.
October 19, 2026
A practical guide to building a B2B sales process: definition, stages and exit criteria, ownership, CRM and PRM setup, sales forecasting, automation, streamlining best practices and keeping partner deals in the same pipeline.
October 15, 2026
A step-by-step guide to qualifying sales leads, with a lead scoring model, a comparison of BANT, CHAMP, MEDDIC and MEDDPICC, discovery questions, red flags and a process for partner-sourced leads.
October 13, 2026
What a Chief AI Officer actually does, who's hired one, salary by company stage, how to become one, and why partnership leaders have an edge.
October 13, 2026
Journeybee is a PRM for Salesforce with native two-way sync, automated deal registration and no partner licences. See features, setup, use cases and pricing.
October 7, 2026
Learn how to build a SaaS partner program for 2027, with referral and reseller models, outcome-based tiers, AI-ready operations and a 90-day plan.
October 3, 2026
Traditional partner programs no longer fit a channel driving 91% of cyber spend. See how AI, loyalty-style rewards, headless portals and MCP are reshaping them.
October 1, 2026
Manufacturing partnerships drive growth when they're tiered, measured, and easy to work with. Best practices, KPIs, and a 90-day plan for 2026.
September 25, 2026
The best strategies for recruiting B2B channel partners are a partner ICP, account mapping, sourcing through directories, AI search, LinkedIn, and industry events, scorecard qualification, and a 3–6 month activation plan.
September 10, 2026
Go beyond the big names. Our guide to the 47 best FinTech events of 2027 is organized region by region — North America, Europe, EMEA, and Asia-Pacific & Australia — so you can plan travel and budget one region at a time.
September 8, 2026
Compare the 10 best PRM platforms for remote and distributed partner teams in 2026, scored on Slack/Teams integration, mobile apps, async onboarding, automation, and distributed-friendly pricing.
