Partnerships Blog
Practical guides, comparisons and how-tos for building, running and scaling a partner program, from recruitment and onboarding to deal registration and payouts.
Trusted by global partners
September 1, 2026
What is a single source of truth? See how CRM-PRM sync eliminates data silos, aligns direct and partner sales, and drives real-time revenue reporting.
September 1, 2026
Proven strategies for securing budget for IT projects: prove ROI, align with company goals, and win stakeholder buy-in — with a partner ecosystem case study.
September 1, 2026
What are digital sales rooms and how do they improve close rates on complex B2B deals? Compare Allego, Highspot, Mindtickle & Journeybee, see real use cases, and learn how to build one.
August 31, 2026
Confused by upselling vs. cross-selling? Get simple definitions, real-world examples, and learn exactly when to use each strategy to increase your sales today.
August 31, 2026
See 2026 data on channel conflict, AI-driven deal registration, and the features that protect partner trust and revenue.
August 31, 2026
Explore our expert guide on becoming a Partner Manager. Learn the skills and strategies needed to excel in this dynamic role and build lasting professional relationships.
August 31, 2026
Don't let your partner relationships slip through the cracks. Discover the 5 warning signs indicating you need a PRM tool to optimise your partner program and bring in more leads.
August 31, 2026
See the state of partner-led growth in 2026: who should own it (CRO, CMO, or CSO), when to hire a CPO, and how a PRM-powered newsletter converts partners.
August 31, 2026
Discover the power of white label software partner programs. Learn what white labeling means, how it differs from co-branding, why it boosts partner relationships & branding, and see key examples.
August 31, 2026
Boost your partnership skills with these 15 essential podcasts. Learn valuable insights, best practices, and actionable tips from industry leaders.
August 30, 2026
The advantages of partnerships in B2B SaaS, backed by real numbers — lower CAC, faster deals, new markets — plus the costs vendors don't advertise.
August 29, 2026
Compiled proof that strategic alliances are worth the risk. Explore 115+ strategic partnership data points covering financial performance, market influence, and operational success.
