The Top 44 Global Retail & Ecommerce Events and Conferences to Attend in 2027

How do you know a conference budget actually paid off? Retail and ecommerce teams pour thousands of dollars and days of travel into trade shows every year, but unless you can trace a specific booth conversation or panel introduction to a closed deal, that spend is a leap of faith rather than a measured investment. With 44 events now competing for the same calendar slots across 19 countries, picking the right five or six to attend — and proving they moved revenue — has never mattered more.

Part of the answer is recognizing that the highest-value connections made at these events rarely close on their own — they get handed to a partner, a reseller, or a systems integrator who finishes the deal. Partner relationship management (PRM) adoption among companies with $25M+ in annual recurring revenue jumped from 39% in 2023 to 62% in 2026, and partner-overlay deals now close 3.6x more often, at 2.4x higher average contract value, and roughly 28 days faster than deals worked cold and direct (Digital Applied). That shift shows up in the top-line numbers too: global channel sales topped $4 trillion in 2026, with partner-delivered sales up 6.7% year-over-year (Channel Dive / Omdia). If you're the one building that referral and partner channel, Journeybee is referral and partner relationship management software that helps retail and ecommerce technology vendors turn the introductions made at events like these into tracked, revenue-generating partner leads — from first referral through deal registration to closed-won. The full event list comes first below, grouped by country, followed by compact country-level tables for fast scanning; this is the fully updated, country-by-country successor to our 2026 shortlist — always confirm pricing and dates with the organiser before booking.

USA

The country's flagship retail and ecommerce shows, anchored by NRF and Shoptalk in New York and Las Vegas.

1. NRF: Retail's Big Show

• Focus: The retail industry's largest annual gathering (40,000+ attendees in 2026), covering AI, store technology, and the future-of-retail agenda for retail C-suite, merchants, and technology providers (NRF Retail Events)
• Location: New York, NY, USA (Jacob K. Javits Convention Center)
• Dates: January 10–12, 2027 — confirmed by the National Retail Federation (NRF 2027 official site).
• Ticket Price: All-Access Pass, Retail Members from $1,100 (early rate) to $1,400 (standard); Retail Non-Members $2,100–$2,400; a free Retail Expo Pass is available to qualifying retailers through 12/30/2026 (NRF 2027 Registration)

2. Shoptalk

• Focus: The world's largest retail innovation event covering ecommerce, marketing, and technology, for retail and consumer-brand executives, marketers, and solution providers (Shoptalk homepage)
• Location: Las Vegas, NV, USA (Mandalay Bay Convention Center)
• Dates: March 22–24, 2027 — confirmed on the official Shoptalk site (Shoptalk Spring 2027)
• Ticket Price: n.a. for 2027 (waitlist stage); the most recent published structure offered qualifying Retailers and Consumer Brands a free all-access ticket, with General Attendee tickets from $3,245–$4,995 (Shoptalk Get Ticket)

3. eTail Palm Springs (formerly eTail West)

• Focus: Ecommerce and omnichannel retail leadership conference for retail executives, digital commerce leaders, and marketing/CX/analytics decision-makers (ecommercetech.io)
• Location: Palm Desert, CA, USA (JW Marriott Desert Springs Resort & Spa)
• Dates: February 22–25, 2027 — reported consistently across multiple trade-show trackers (Convention Grid)
• Ticket Price: Early registration listed from $499 on the official 2027 site; full tiered pricing not yet published (eTail Palm Springs official site)

4. Groceryshop

• Focus: Global cross-channel event for "everyday retail" — grocery, mass, club, dollar, convenience, and drug retail plus the CPG brands that supply them (Groceryshop homepage)
• Location: Las Vegas, NV, USA (Mandalay Bay Convention Center, 2026 edition)
• Dates: n.a. — 2027 dates not yet published; the most recent edition ran September 22–24, 2026 at Mandalay Bay, Las Vegas (Groceryshop homepage) — expected in a similar September–October window based on the 2024–2026 pattern.
• Ticket Price: 2026 pricing used (2027 not yet published): qualifying Retailers and Consumer Brands free plus $1,000 travel reimbursement; standard Retailer/Brand rate $2,595; General Attendees $4,250 (Groceryshop Get Tickets)

5. Salesforce Connections

• Focus: Marketing, commerce, and service innovators exploring agentic marketing and Salesforce customer-experience technology, for marketing/CX/commerce leaders (Salesforce Events)
• Location: Chicago, IL, USA (McCormick Place West Building, 2026 edition; 2027 city not yet confirmed)
• Dates: n.a. — Salesforce's own events page currently states only "Spring 2027", with dates subject to change (Salesforce Events); the most recent edition ran June 3–4, 2026 in Chicago.
• Ticket Price: n.a. for 2027; the 2026 edition offered a Trailblazer Bootcamp add-on at $899 (Salesforce Connections 2026)

6. White Label World Expo

• Focus: Product-sourcing event connecting retailers, online sellers, and ecommerce professionals with white-label and private-label suppliers (White Label World Expo official site)
• Location: Las Vegas, NV, USA (Las Vegas Convention Center, 2026 edition)
• Dates: n.a. — not yet announced for Las Vegas; the most recent edition ran September 23–24, 2026 at the Las Vegas Convention Center (Wonnda event guide) — expected September–October 2027 based on the fall Las Vegas pattern.
• Ticket Price: Free visitor registration, covering all four co-located shows (White Label World Expo official site)

7. Be+Well Las Vegas (formerly International Beauty Show)

• Focus: The largest beauty, hair, spa, and wellness trade show in the western US, for beauty/salon/spa/wellness professionals, distributors, and product brands (Be+Well Las Vegas official site)
• Location: Las Vegas, NV, USA (Las Vegas Convention Center, West Hall)
• Dates: June 12–14, 2027 — reported by an exhibit trade resource and corroborated by IECSC (Sensations Exhibits; IECSC). Note: rebranded from "International Beauty Show (IBS) Las Vegas" to "Be+Well Las Vegas."
• Ticket Price: n.a. for 2027; the 2026 structure offered VIP, Premium, and Expo-only passes without published dollar tiers (Be+Well Las Vegas official site)

Germany

Europe's largest concentration of retail and ecommerce events, spanning Cologne, Düsseldorf, Berlin, and Hamburg.

8. DMEXCO

• Focus: Europe's leading digital marketing and technology event, covering marketing, AdTech/MarTech, AI, and commerce for marketing, digital, and ecommerce decision-makers (DMEXCO Tickets)
• Location: Cologne, Germany (Koelnmesse)
• Dates: September 2027 (exact dates not yet published) — expected based on the DMEXCO26 edition of September 23–24, 2026 and DMEXCO's consistent late-September Cologne schedule (GrackerAI DMEXCO 2027 preview)
• Ticket Price: 2027 pricing not published; 2026 reference pricing: standard ticket €299, Student Ticket €29 (DMEXCO Tickets)

9. EuroCIS (in lieu of EuroShop, which has no 2027 edition)

• Focus: Europe's trade fair for retail technology — payment and checkout systems, AI in retail, store IT, and digital signage (SHAER EuroShop 2027 analysis)
• Location: Düsseldorf, Germany (Messe Düsseldorf)
• Dates: February 16–18, 2027 — confirmed. EuroShop runs on a strict three-year cycle, and after its February 2026 Düsseldorf edition, the next EuroShop isn't until February 2029; EuroCIS, Europe's dedicated retail-technology trade fair, fills the 2027 Düsseldorf slot instead (Messe Düsseldorf trade fair calendar; SHAER EuroShop 2027 analysis)
• Ticket Price: n.a. — 2027 EuroCIS pricing not yet published

10. K5 Future Retail Conference

• Focus: Germany's leading digital-commerce and future-retail conference for retail, brand, and ecommerce C-level executives (iBusiness K5 2027 listing)
• Location: Berlin, Germany (ESTREL Congress Center)
• Dates: June 22–23, 2027 — confirmed (K5 official site)
• Ticket Price: From €249 (iBusiness K5 2027 listing)

11. eCommerce Berlin Expo

• Focus: B2B ecommerce trade fair and conference for the DACH market covering digital marketing, payments, data, and customer engagement (eCommerce Berlin Expo official site)
• Location: Berlin, Germany (Messe Berlin)
• Dates: February 17–18, 2027 (TradeFairDates listing)
• Ticket Price: 2027 pricing not yet published; 2026 reference pricing offered a free ticket for retailers (Ecommerce Germany blog)

12. OMR Festival

• Focus: One of Europe's largest marketing and digital-economy festivals, with a significant ecommerce and digital-commerce track for marketers and digital decision-makers (OMR Festival official site)
• Location: Hamburg, Germany (Hamburg Messe)
• Dates: May 3–5, 2027 — confirmed (OMR Festival official site)
• Ticket Price: Super Early Bird Festival Pass from €479–€499 (discounted from a standard €649) (Frontstage Magazine: OMR 2027 pricing)

United Kingdom

London, Birmingham, and Belfast host a full calendar of ecommerce and customer-engagement conferences.

13. eCommerce Expo UK

• Focus: The UK's largest ecommerce and MarTech event, for senior ecommerce professionals seeking specialised content and technology to optimise online sales (eCommerce Expo official site)
• Location: London, UK (ExCeL London)
• Dates: n.a. — not yet published; the most recent edition ran September 23–24, 2026 (eCommerce Expo official site) — expected around September 2027 based on the annual pattern.
• Ticket Price: n.a. — not stated on the official site

14. IRX (Internet Retailing Expo)

• Focus: UK ecommerce and digital-commerce show covering B2B ecommerce, delivery, fulfilment, and digital transformation (IRX official site)
• Location: Birmingham, UK (National Exhibition Centre)
• Dates: n.a. — IRX is restructuring into a year-round set of connected experiences, so no single "IRX 2027" date has been published; the most recent traditional exhibition ran May 19–20, 2026, at the NEC Birmingham (IRX official site)
• Ticket Price: n.a. — not stated on the official site

15. eComm Live

• Focus: Two-day ecommerce event bringing together roughly 400 professionals from Ireland and the UK, aimed at ecommerce leaders and heads of ecommerce/marketing/product (eComm Live official site)
• Location: Belfast, Northern Ireland, UK
• Dates: April 28–29, 2027 — confirmed (eComm Live official site)
• Ticket Price: Super Early Bird — Standard Conference Pass £349 + VAT; VIP Conference Pass £649 + VAT (eComm Live Book Tickets 2027)

16. Customer Engagement Summit

• Focus: The UK's largest customer engagement event, covering CX, contact centres, data/analytics, and loyalty for senior CX and marketing/CRM decision-makers (Engage Customer official site)
• Location: London, UK (Evolution London)
• Dates: n.a. — not yet published; the most recent edition ran October 7–8, 2026 (Engage Customer official site)
• Ticket Price: n.a. — not stated on the official site; free for brand-side CX practitioners per third-party coverage (HelloCustomer CX conference roundup)

17. London Ecommerce Summit

• Focus: Boutique-style gathering of London's top ecommerce experts across retailers, brands, merchants, and solution providers (RetailSummits.eu event page)
• Location: London, UK (Convene 133 Houndsditch)
• Dates: n.a. — not yet published; the most recent confirmed edition ran March 3–4, 2025 (RetailSummits.eu event page)
• Ticket Price: n.a. — not stated on the fetched page

France

Paris hosts both a major pan-European retail show and a dedicated customer-experience event.

18. NRF: Retail's Big Show Europe (formerly Paris Retail Week)

• Focus: Europe's largest retail meeting point, covering smart supply chains, circular design, AI-driven transformation, and connected retail technologies (NRF Retail's Big Show Europe official site)
• Location: Paris, France (Paris Expo Porte de Versailles)
• Dates: n.a. — not yet published; the most recent edition ran September 15–17, 2026, in Paris (NRF Retail's Big Show Europe official site). Note: Paris Retail Week has rebranded to "NRF: Retail's Big Show Europe."
• Ticket Price: 2027 pricing n.a.; 2026 reference pricing offered a free Expo Pass for retailers, with add-on tours from €50–€150 excl. VAT (NRF Retail's Big Show Europe official site)

19. All4Customer Paris

• Focus: Digital marketing, AI, data, CX, retail, and ecommerce show for marketing directors, digital managers, CRM experts, and ecommerce specialists — distinct from Paris' NRF Retail's Big Show Europe (All4Customer Paris official site)
• Location: Paris, France (Parc des Expositions de la Porte de Versailles)
• Dates: March 23–25, 2027 — confirmed (All4Customer Paris official site)
• Ticket Price: Free professional visitor badge, restricted to professionals (All4Customer Visit page)

Poland

Warsaw's two ecommerce expos cover the fast-growing Central and Eastern European online retail market.

20. E-commerce Warsaw Expo / Targi eHandlu

• Focus: Central/Eastern Europe's major ecommerce trade fair covering technology, sales, marketing, and logistics for ecommerce decision-makers and online store owners (E-commerce Warsaw Expo official site)
• Location: Warsaw, Poland (EXPO XXI Warszawa)
• Dates: n.a. — not yet published; the most recent confirmed edition ran April 23, 2026 at EXPO XXI Warszawa (EXPO XXI event listing)
• Ticket Price: n.a. — not stated on the official site

21. eTrade Show

• Focus: International ecommerce trade fair covering online sales strategy, logistics technology, omnichannel, and sustainable ecommerce (eTrade Show official site)
• Location: Nadarzyn (Warsaw area), Poland (Ptak Warsaw Expo, Hall E) — a distinct venue and organizer from E-commerce Warsaw Expo/Targi eHandlu at EXPO XXI Warszawa
• Dates: January 26–28, 2027 — confirmed (eTrade Show official site)
• Ticket Price: Trade "Bilet Branżowy" Pass free online / 150 PLN on-site; Business Priority Pass 249 PLN (2026 pricing) (eTrade Show Registration)

Spain

Barcelona and Madrid each host their own edition of the eShow ecommerce conference series.

22. eShow Barcelona

• Focus: Major Spanish fair dedicated to ecommerce, digital marketing, social media, mobile, IoT, and logistics/marketplaces (Marketing Directo)
• Location: Barcelona, Spain (Fira de Barcelona, Recinto Montjuïc)
• Dates: n.a. — not yet published; best estimate spring 2027, based on the confirmed 2026 edition of April 4–5, 2026 at Fira de Barcelona (Eventseye listing)
• Ticket Price: n.a. — described as a paid ticket by third-party listings (10times eShow Barcelona listing)

23. eShow Madrid

• Focus: Leading ecommerce and digital marketing trade show covering mobile commerce, social commerce, omnichannel, and AI in ecommerce (Tech Show Madrid official site)
• Location: Madrid, Spain (IFEMA Feria de Madrid)
• Dates: n.a. — not yet published; best estimate autumn 2027, based on the confirmed 2026 edition of November 4–5, 2026 (Tech Show Madrid official site)
• Ticket Price: n.a. — not stated on the fetched official pages

Portugal

Lisbon hosts VTEX's flagship European unified-commerce event.

24. VTEX Connect Lisbon

• Focus: Digital commerce leadership event on B2B/B2C commerce modernization and AI-native retail for senior digital commerce and retail executives (VTEX Connect Live Lisbon)
• Location: Lisbon, Portugal (Pavilhão Carlos Lopes)
• Dates: n.a. — no 2027 date published; the first Lisbon edition was a one-off evening event on November 11, 2025, timed to Web Summit week (VTEX Connect Live Lisbon)
• Ticket Price: n.a. — no official price published for the most recent edition (VTEX Connect Live Lisbon)

Sweden

Gothenburg hosts D-Congress, a Nordic ecommerce and digital-commerce conference.

25. D-Congress

• Focus: Nordic retail conference for 5,000+ senior retail leaders, buyers, and influencers (D-Congress official site)
• Location: Gothenburg, Sweden (Svenska Mässan)
• Dates: March 10–11, 2027 — confirmed (D-Congress official site)
• Ticket Price: 2027 general pricing not confirmed; 2026 reference pricing gave Svensk Handel-certified retailers a discounted SEK 1,500 rate, versus a standard SEK 5,400 (Svensk Handel ticket announcement)

Pan-European (Multi-City)

Events without a single fixed host country — a multi-city series and a show whose 2027 city hasn't been announced yet.

26. World Retail Congress

• Focus: "Retail's Roadmap to 2030" — a strategic congress for CEOs and C-suite retail decision-makers on AI, digital transformation, and sustainable growth (World Retail Congress official site)
• Location: 2027 city not yet announced (2026 edition: Berlin, Germany)
• Dates: n.a. — the official site states only that updates will be sent when 2027 registration goes live (World Retail Congress official site); the 2026 edition was held in Berlin, April 27–29, 2026.
• Ticket Price: n.a. — not published on the official site

27. Savant eCommerce (multi-city)

• Focus: Invitation-only, boutique senior-retail-executive congress series connecting qualified retailers and brands with technology partners, for C-level retail and ecommerce executives (Savant Events official site)
• Location: Berlin, Germany; London, UK; Amsterdam, Netherlands (venue-specific per city)
• Dates: Confirmed dates across cities: Berlin — January 27, 2027; London — February 11, 2027; Amsterdam — March 3, 2027 (Savant Events Berlin; Savant Events Amsterdam)
• Ticket Price: Invitation-only; VIP Delegate Passes are typically complimentary for qualified retailers and brands (Savant Events Amsterdam Book Now)

Canada

Toronto anchors Canada's retail and ecommerce calendar with three dedicated conferences.

28. DX3 Canada

• Focus: Canada's leading retail and marketing conference, connecting Canadian brands, retailers, marketers, and agencies around digital transformation and retail technology (DX3 Canada — Who Attends)
• Location: Toronto, ON, Canada (Hilton Toronto, 2026 edition; 2027 venue not yet confirmed)
• Dates: n.a. — not yet announced; the most recent edition ran February 23–24, 2026 at the Hilton Toronto (DX3 Canada official site) — expected February–March 2027 based on the 2025–2026 pattern.
• Ticket Price: n.a. — 2027 pricing not yet published (DX3 Canada Register)

29. RCC STORE Conference

• Focus: The Retail Council of Canada's flagship conference, drawing 2,000+ Canadian retail decision-makers, thought leaders, and influencers, with dedicated Québec and francophone programming (RCC STORE Conference official site)
• Location: Toronto, ON, Canada (Toronto Congress Centre, 2026 edition)
• Dates: n.a. — not yet announced; the most recent edition ran June 2–3, 2026 at the Toronto Congress Centre (RCC STORE Conference official site) — expected early June 2027 based on the recurring schedule.
• Ticket Price: 2026 pricing used (2027 not yet published): RCC Retail Member $899.99 CAD; Non-Member Full Conference Pass $1,249.99 CAD; Independent Retail Member $149.99 CAD (RCC STORE — Buy Tickets)

30. eTail Toronto

• Focus: WBR's ecommerce and omnichannel retail conference for the Canadian market, bringing together senior ecommerce and digital marketing executives (eTail Toronto official site)
• Location: Toronto, ON, Canada (Hyatt Regency Toronto, 2026 edition)
• Dates: n.a. — not yet announced; the most recent edition ran May 4–5, 2026 at the Hyatt Regency Toronto (Venn.ca event listing) — expected spring 2027 based on the recent scheduling pattern.
• Ticket Price: 2026 pricing used (2027 not yet published): Retailer and brand passes from $799 CAD + HST; solution provider passes $3,899 CAD + HST (Venn.ca event listing)

United Arab Emirates

Dubai hosts two major ecommerce and digital-commerce events for the Middle East market.

31. Seamless Middle East

• Focus: Digital commerce, payments, retail, and agentic commerce event for retail, ecommerce, fintech, and marketing professionals across the Middle East (Terrapinn Event Highlights)
• Location: Dubai World Trade Centre, Dubai, UAE (DWTC official event page)
• Dates: n.a. — not yet officially published; secondary trackers project May 2027, but the confirmed 2026 edition actually ran September 22–24, 2026, so that estimate should be treated with caution (tbreak.com)
• Ticket Price: 2026 pricing used (2027 not yet published): free Visitor Pass; Premium Networking Pass US$3,000 (Terrapinn)

32. WORLDEF Dubai

• Focus: "The Middle East's Largest E-Commerce & Retail Gathering," covering ecommerce, digital trade, and retail innovation for ecommerce/retail professionals, marketers, and enterprise tech leaders (worldef.com)
• Location: Dubai CommerCity, Dubai, UAE
• Dates: January 26–28, 2027 — confirmed (worldef.com)
• Ticket Price: General Attendee free; Executive pass from US$199–$299; VIP pass from US$999–$1,299 (worldef.com)

Saudi Arabia

Riyadh hosts the Kingdom's dedicated edition of the Seamless ecommerce series.

33. Seamless Saudi Arabia

• Focus: Digital commerce, next-gen payments, embedded finance, and omnichannel retail technology connecting merchants, SMEs, retailers, banks, and payment providers across Saudi Arabia (Terrapinn)
• Location: Riyadh Front Exhibition & Conference Center, Riyadh, Saudi Arabia
• Dates: n.a. — not yet confirmed; the 2026 edition ran November 17–19, 2026 at Riyadh Front (eventseye.com)
• Ticket Price: 2026 pricing used (2027 not yet published): free Visitor Pass; Premium Networking Pass US$3,000 (Terrapinn)

Turkey

Istanbul hosts two events covering Turkey's retail and ecommerce sector.

34. Retail Days İstanbul (Perakende Günleri)

• Focus: Turkey's longest-running (since 2001) retail industry conference and exhibition, connecting retailers, shopping centers, suppliers, and technology companies around CX, digital transformation, and omnichannel retail (perakendegunleri.com)
• Location: Haliç Congress Center, Istanbul, Türkiye
• Dates: June 2–3, 2027 — confirmed (perakendegunleri.com)
• Ticket Price: n.a. — not stated on the official page; registration handled via a request form (perakendegunleri.com)

35. Türkiye E-Commerce Week

• Focus: Government-organized national e-commerce summit (Turkish Ministry of Trade, with ETİD and TOBB), covering AI-driven commerce, fintech, and e-export for marketplaces, SMEs, and public officials (turkiyetoday.com)
• Location: Istanbul Lütfi Kırdar Congress & Exhibition Center, Istanbul, Türkiye
• Dates: n.a. — not yet published; the most recent edition ran November 21–22, 2025 (turkiyeeticarethaftasi.com)
• Ticket Price: Free (turkiyeeticarethaftasi.com)

Australia

Gold Coast hosts Retail Fest, a leading Australian retail-industry event.

36. Retail Fest (Gold Coast, Australia)

• Focus: Retail and ecommerce conference for brands and retailers scaling DTC, modernizing omnichannel operations, and adopting AI (ecommercetech.io)
• Location: Gold Coast Convention & Exhibition Centre, Gold Coast, Queensland, Australia
• Dates: May 11–13, 2027 — stated by the organizer and corroborated by independent listings, based on the pattern following the May 2026 edition (retailglobal.com)
• Ticket Price: 2026 pricing used (2027 not published): free tickets for qualifying retailers/brands via the Hosted Program; general paid tickets from AU$795 (gccec.com.au)

Singapore

Singapore hosts two major ecommerce events serving the Southeast Asian market.

37. Seamless Asia (Singapore)

• Focus: Ecommerce, payments, retail, and digital marketing event covering marketplace strategy, conversational commerce, and cross-border logistics for brands scaling across Southeast Asia (retailnews.asia)
• Location: Suntec Singapore Convention & Exhibition Centre, Singapore
• Dates: n.a. — not officially confirmed; one aggregator lists May 19–20, 2027, but this is unconfirmed pending an official Terrapinn announcement (retailnews.asia)
• Ticket Price: n.a. for 2027; historical pricing offered a 2-Day Premium Conference & Exhibition Pass from SGD 495–995 (ahboy.com)

38. eCommerce Expo | DMEXCO Asia (formerly eCommerce Expo Asia)

• Focus: Ecommerce and digital marketing convergence — omnichannel, cross-border commerce, CX, and MarTech for retail/brand leaders and ecommerce/marketing professionals (ecommerceexpo-dmexco.asia/visit)
• Location: Marina Bay Sands Expo & Convention Centre, Singapore
• Dates: April 7–8, 2027 — confirmed directly on the official event site, marking the first fully independent edition under the new DMEXCO Asia partnership (ecommerceexpo-dmexco.asia)
• Ticket Price: n.a. for 2027; the official site currently offers "Register Your Interest" ahead of ticket sales opening (ecommerceexpo-dmexco.asia)

Japan

Tokyo hosts Japan's dedicated ecommerce trade fair.

39. eCommerce Fair Tokyo

• Focus: Ecommerce business trends, case studies, and technology/services for online-retail and mail-order professionals, organized by Informa Markets (ecfair.jp/en)
• Location: Tokyo Big Sight, Tokyo, Japan
• Dates: March 18–19, 2027 — confirmed directly by the organizer (ecfair.jp/osaka)
• Ticket Price: Free to attend for pre-registered trade visitors (ecfair.jp/en/invitation)

India

Mumbai hosts a retail leadership summit for the Indian market.

40. Retail Leadership Summit

• Focus: India's flagship senior-level retail event, run by the Retailers Association of India, for CEOs, CXOs, and policymakers on strategy, omnichannel transformation, and sustainable retail growth (rls.net.in)
• Location: Jio World Convention Centre, Mumbai, India
• Dates: February 18–19, 2027 — stated directly on the official site (rls.net.in)
• Ticket Price: n.a. — registration is handled via direct contact rather than public online pricing (rai.net.in)

South Korea

Seoul hosts a retail and logistics technology show.

41. Retail & Logis Tech Show

• Focus: Korea's largest business exhibition for retail and logistics innovation — AI, big data, IoT, unmanned payment systems, and smart stores (tradeindia.com)
• Location: COEX Convention & Exhibition Center, Seoul, South Korea
• Dates: June 2–4, 2027 — confirmed (en.smarttechkorea.com/retailtechshow)
• Ticket Price: n.a. — listed as "free and paid, check official website" (10times.com)

China

Shanghai hosts a major cross-border ecommerce trade fair.

42. China Cross-Border E-Commerce Fair

• Focus: The 35th-edition cross-border ecommerce industry-chain event connecting Chinese export/manufacturing brands, marketplaces, platform operators, and service providers (cpscee.com)
• Location: Shanghai New International Expo Centre, Shanghai, China
• Dates: March 1–4, 2027 — stated directly by the organizer (cpscee.com)
• Ticket Price: n.a. — uses a formal exhibitor/visitor registration process rather than public ticketing (user.ecf.org.cn)

Brazil

São Paulo hosts two of Latin America's largest ecommerce conferences.

43. Latam Retail Show (São Paulo, Brazil)

• Focus: Latin America's leading B2B retail and consumer-goods event on market transformation, consumer behavior, and retail/technology strategy for C-level executives (mercadoeconsumo.com.br)
• Location: Teatro Celso Furtado, Distrito Anhembi, São Paulo, Brazil (2026 edition)
• Dates: n.a. — not yet published; the most recent (11th) edition ran September 15–17, 2026, at Teatro Celso Furtado, Distrito Anhembi — expected a similar mid-September date in 2027 based on the event's annual cadence (mercadoeconsumo.com.br)
• Ticket Price: 2026 pricing used (2027 not published): Full Pass (3 days) R$2,880; 1-day ticket R$1,050; a free "Área Expo" exhibition space was also open to visitors (mercadoeconsumo.com.br)

44. VTEX DAY (São Paulo, Brazil)

• Focus: VTEX's flagship digital-commerce event for the LATAM region, covering unified commerce, AI-native retail, and platform strategy for CIOs, CEOs, and digital-commerce leaders (vtex.com/vtexday)
• Location: São Paulo Expo, São Paulo, Brazil
• Dates: May 31–June 1, 2027 — confirmed. This is VTEX's flagship annual São Paulo event; a separate "VTEX Connect Brazil" city-stop date circulating on third-party trackers could not be independently confirmed on VTEX's own domain, so VTEX DAY is used here as the reliable São Paulo flagship (vtex.com/vtexday)
• Ticket Price: n.a. — 2027 pricing not yet published; comparable regional VTEX Connect editions have offered Expo Pass US$0, Full Pass around US$80, and VIP Pass around US$250 (vtexconnect.vtex.com/home)

Wrap Up

Across all 44 retail and ecommerce events on this list, the hardest part isn't collecting new referral and reseller partners on the show floor — it's turning those introductions into tracked, closed-won revenue. Signed partner agreements stall without a system to register leads, route deals, track co-marketing activity, and report on partner-sourced pipeline in one place.

If you're already generating partner leads from events like these — or still tracking them in a spreadsheet — Journeybee is referral and partner relationship management software built to turn those connections into a scalable, revenue-generating channel.

Book a Demo of Journeybee

Sources

Citations for the FAQ answers above.

• I can only attend one retail event in 2027 — which should it be? — NRF Retail Events; Shoptalk homepage
• What happened to EuroShop in 2027? — Messe Düsseldorf trade fair calendar; SHAER EuroShop 2027 analysis
• Which events rebranded or changed names for 2027? — NRF Retail's Big Show Europe official site; Be+Well Las Vegas official site; ecommerceexpo-dmexco.asia