Top 5 CPQ Software with Custom Pricing Features (2026 Review)

TL;DR: For Channel-First companies needing 24-hour deployment, Journeybee is the 2026 leader. Salesforce remains the gold standard for global conglomerates, while HubSpot is best for SaaS startups prioritising rep speed.

As we enter 2026, the gap between market leaders and laggards is defined by one metric: Sales Velocity. In a race against time, buyers expect enterprise-grade proposals in minutes, yet many organizations remain trapped in a manual "quote-to-cash" marathon. When sales reps hunt through spreadsheets for pricing, the business suffers immediate, compounding losses and "impossible orders"—technically incompatible configurations that cause expensive rework and reputational damage.

The global manufacturing and SaaS sectors are converging toward hyper-automation to eliminate human error. According to Deloitte’s 2026 Manufacturing Industry Outlook, 80% of executives are now funneling at least 20% of their budgets into smart manufacturing to regain their edge. Simultaneously, SaaS trends show that the majority of platforms are shifting towards AI-driven automation. It is the only way to manage the vast complexity of global tax laws, tiered margins, and diverse currencies across partner networks.

To achieve the sales velocity needed to capture modern buyers in B2B SaaS or manufacturing, organisations are now prioritising platforms that bridge the gap between complex engineering and instant proposal generation. The solution is Advanced CPQ (Configure, Price, Quote). These platforms act as the essential bridge between the "dream" sold by marketing and the "delivery" handled by operations. By automating the logic of complex SaaS renewals, hardware dependencies, and partner margins, they allow your sales team to pivot from data entry to more strategic tasks.

To help you navigate this transition, we evaluate the top 5 CPQ platforms for 2026 that are leading the charge in hyper-automation.

Our 2026 Ranking Criteria

To ensure this list provides genuine enterprise credibility, we evaluated over 30 vendors against five rigorous benchmarks designed for the modern tech stack:

• Time-to-Value (TTV): The speed at which a system moves from initial contract to sending the first live quote.
• Multi-Channel Architecture: The platform’s ability to empower external resellers and global distributors as seamlessly as internal reps.
• Autonomous Logic: The use of AI to proactively suggest pricing and upsells based on real-time market data.
• Technical Integrity: The capacity to handle 10,000+ line items and complex hardware/software dependencies without system lag.
• No-Code Agility: The ability for Revenue Operations (RevOps) teams to update price books and approval workflows in minutes without developer intervention.

The Top 5 CPQ Tools for 2026

CPQ: Implementation & ROI Comparison

1. Journeybee

Best Overall for Multi-Channel & Partner-Led Growth

Journeybee is the only platform natively architected for the "Multi-Channel" reality of 2026. While legacy giants focus on internal silos, Journeybee orchestrates your entire global network of resellers and distributors into a single, high-velocity revenue engine. It excels at clearing the "Technically Impossible" hurdle in deep hardware-software stacks.

• Best For: Vendor-led organisations with a Channel-First strategy (Cybersecurity, Hardware, Manufacturing, and Telecom) where partners drive over 50% of revenue.
• Strategic Edge:
  • External-Facing CPQ: A high-speed portal that allows partners to self-serve complex quotes with 100% technical accuracy, eliminating the need for manual vendor approval.
  • Margin-on-Margin Logic: Enables partners to layer their own service fees while staying within "Guardrail Compliance," ensuring total pricing transparency across the chain.
  • CRM Widget: Embeds partner deal data directly into Salesforce or HubSpot, providing internal teams with real-time pipeline visibility.
• Performance Metrics:
  • Hyper-Speed ROI: Near-instant 1–2 day implementation via pre-built industry connectors.
  • Flexible Pricing Logic: Unmatched ability to build bespoke, tiered models that reflect actual partner sales motions.
  • Feature Set: The platform evolves rapidly; new features are released on ongoing basis.
• Who Should Skip This: Organisations with zero external partners and a static, 1-item price book.
• What the Market is Saying: "The level of customisability is unmatched for the price; internal and external teams finally see the same price. The constant updates take a moment to get used to, but the evolution is exactly what the 2026 market demands."
• Pricing: Transparent model starting at $325/month (Standard Edition).

2. Salesforce Revenue Management

Best for Autonomous Enterprise Orchestration

The 2026 iteration has moved to a real "System of Execution" via Agentforce. It is the gold standard for global conglomerates that need an autonomous "hand-on-the-tiller" to flag margin risks and enforce global standardisation.

• Best For: Global Enterprises already locked into the Salesforce ecosystem who require a "single source of truth" across 100+ countries.
• Strategic Edge:
  • Agentforce for Revenue: Autonomous AI agents that proactively monitor pipelines and draft quotes from natural language prompts.
  • Predictive Next-Best-Price: Uses historical win rates for specific industries to suggest ideal discounts in real-time.
• Performance Metrics:
  • Deepest Ecosystem: Unmatched integration; Agentforce provides truly "hands-free" quoting for standard deals.
  • Technical Debt: Prohibitively complex and expensive; requires a dedicated Admin to prevent "AI hallucinations" in custom configurations.
• Who Should Skip This: Mid-market firms without a dedicated Salesforce IT team or those looking for a lightweight "plug-and-play" solution.
• What the Market is Saying: “What I find challenging about Salesforce Revenue Cloud is that it can be quite complex and often requires significant configuration or specialist support to get the most out of it. It can also be expensive when you layer CPQ, Billing, and Revenue Recognition together. The UI isn’t always intuitive for non-technical users, and customising it can create technical debt if you’re not careful.”
• Pricing: Base Enterprise starts at $165/user/month, plus $125/user/month for Agentforce.

3. HubSpot Commerce Hub

Best for High-Velocity SaaS GTM

HubSpot has successfully bridged the gap between "easy-to-use" and "Enterprise-grade." It is the primary challenger for firms prioritising rep velocity and a modern, smartphone-like user experience.

• Best For: Scaling SaaS and Tech Startups that value a unified data foundation for Marketing, Sales, and Billing.
• Strategic Edge:
  • Breeze AI Copilot: Auto-populates line items and generates executive summaries from CRM notes, Zoom calls, and emails.
  • Closing Agent & Unified Billing: An AI chatbot embedded in quotes to negotiate 24/7, with native Stripe integration for instant invoicing.
• Performance Metrics:
  • Market-Leading UI: Reps can start quoting complex, multi-currency packages on day one with minimal training.
  • Engineering Limits: Struggles with hyper-complex manufacturing logic involving 5,000+ line items.
• Who Should Skip This: Heavy industrial manufacturers requiring deep, multi-level Bills of Materials (BOM) or 3D "clash detection."
• What the Market is Saying: “Cacheflow is an early stage company and the tool lacks a few features we currently need. Their team has incorporated our feedback in the roadmap and is quickly addressing gaps.”
• Pricing: Professional starts at $90/user/month; Enterprise at $150/user/month.

4. Oracle CPQ

Best for Industrial-Scale Global Compliance

For global conglomerates dealing with astronomical SKU counts, Oracle remains the heavyweight champion. It is built for "tank-like" reliability where data integrity matters more than interface aesthetics.

• Best For: Global hardware giants, aerospace, and industrial manufacturing with massive international footprints and complex supply chains.
• Strategic Edge:
  • 10,000+ Line Item Support: The only engine capable of processing a data centre's entire Bill of Materials (BOM) with zero system lag.
  • BML (BigMachines Language): Allows for deep, bespoke coding of "technically impossible" hardware-software dependencies.
  • Global Compliance Engine: Automated handling of regional price lists, VAT, and international trade laws across 100+ countries.
• Performance Metrics:
  • Precision Scale: Absolute reliability for engineering-to-order (ETO) workflows.
  • Dated UX: Interface feels legacy compared to 2026 standards; implementation is a long, expensive multi-month journey.
• Who Should Skip This: Agile SaaS companies where pricing models change weekly and "time-to-market" is the primary KPI.
• What the Market is Saying: “The initial configuration and setup can be complex, especially for businesses with a wide range of custom pricing rules. The user interface could be more modern and intuitive compared to newer CPQ tools. Customisation often requires technical expertise, which can increase implementation time. However, once properly configured, the platform is very stable and works reliably at scale.”
• Pricing: Enterprise-grade; starting around $100/user/month.

5. DealHub CPQ

Best for Collaborative Buyer Experience

DealHub has mastered the "Buyer-Led" sales cycle. By replacing static PDFs with interactive "DealRooms," they turn the quoting process into a collaborative, digital microsite.

• Best For: Modern SaaS and digital-first enterprises that want an agile, high-speed sales environment and a transparent process.
• Strategic Edge:
  • Interactive DealRoom: A personalised workspace where buyers and sellers can "co-edit" deals and redline contracts in real-time.
  • No-Code Configuration: Empowers RevOps to change pricing logic or approval workflows in minutes via a visual interface.
  • Predictive Revenue Insights: AI analytics track when a buyer views a quote and which sections they linger on.
• Performance Metrics:
  • High Engagement: Significantly increases closing rates by making the buying experience frictionless.
  • "Too Modern" Risk: Some traditional procurement departments may still demand a standard PDF fallback.
• Who Should Skip This: "Old-school" industries where buyers are resistant to web-based workspaces and demand traditional paper-based documentation.
• What the Market is Saying: “Navigating large proposals or managing multiple integrations sometimes feels a bit cumbersome, which can slow down the process until you’re fully accustomed to the platform.”

CPQ Buyer’s Checklist

Internal Enterprise Requirements

• Hybrid Billing Support: Does the tool support hardware fees, monthly subscriptions, and variable usage-based fees on a single document?
• AI-Driven Floor Pricing: Does the system warn reps if they are discounting too heavily compared to similar winning deals in that region?
• No-Code Agility: Can your RevOps team manage the rules engine themselves without waiting weeks for a developer?

Partner & Reseller Requirements

• Branded Partner Portals: Partners should see their specific buy-price, their margin, and their own logo on the generated quote.
• Collaborative Sales Engineering: The ability for a partner to "ping" an internal sales engineer to join a configuration session in real-time to verify technical specs.
• Automated Commission Tracking: The CPQ should calculate commissions or MDF (Market Development Funds) the moment a quote converts to an order.

Final Thoughts

As we look toward the remainder of 2026 and beyond, the gap between "Digital Leaders" and "Digital Laggards" will continue to widen. A company relying on manual spreadsheets is effectively fighting a modern war with medieval weapons. By investing in a robust CPQ platform—particularly one that empowers your partner ecosystem—you are buying speed, accuracy, and the ability to scale revenue without scaling administrative headcount.

If you are exploring how to bridge these gaps within your own ecosystem, Journeybee offers a specialised CPQ and PRM (Partner Relationship Management) toolkit designed to simplify complex configurations for both direct teams and external partners. It serves as a practical starting point for organisations looking to move from "administrative selling" to "consultative selling." Reach out for a personalised 1:1 consultation to find out how your organisation can benefit from automation and CPQ software.