Partnerships Glossary
Your guide to partner program terminology and concepts. Clear definitions and explanations for all the key terms you need to know.
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What is B2B (Business-to-Business)? B2B is a straightforward concept: it’s when businesses sell products or services to other businesses. Think of a software company selling a CRM to another company, or an office supply store selling desks to a new startup. B2B sales are often more complex than sel
What is Benchmarking? Benchmarking is simply the process of learning from the best. It involves looking at what top-performing companies in your industry are doing and comparing your own results to theirs. The goal is to identify what they're doing well and find areas where you can improve. In a p
What is Brand Advocate? A brand advocate is a true fan. They are a customer, partner, or employee who loves a brand so much that they promote it for free. They write glowing reviews, tell their friends about their great experiences, and share positive comments on social media—all because they genui
What is Brand Ambassador? A brand ambassador is different from a brand advocate because they are paid to represent a brand. They are the official face of the company, chosen to connect with a specific audience. This could be a celebrity, an industry expert, or a social media influencer. They have
What is Business Development? Business development is all about creating long-term growth for a company. It goes beyond day-to-day sales and focuses on the bigger picture. People in business development are always looking for new opportunities, whether that’s finding new markets to enter, exploring
What is Business Development Representative (BDR)? A Business Development Representative, or BDR, is the icebreaker of the sales team. Their main job is to find and qualify potential new customers. They do the initial outreach, like cold calling and emailing, to start conversations and see if there
