B2B (Business-to-Business)

What is B2B (Business-to-Business)?

B2B is a straightforward concept: it’s when businesses sell products or services to other businesses. Think of a software company selling a CRM to another company, or an office supply store selling desks to a new startup. B2B sales are often more complex than selling to consumers. The sales cycles can be longer, more people are involved in the buying decision, and the focus is on building long-term relationships. In the partner world, B2B partnerships are very common. Companies team up to sell to other businesses, leveraging each other's strengths and customer bases.

Related Terms

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Brand Advocate

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