Partnerships Glossary
Your guide to partner program terminology and concepts. Clear definitions and explanations for all the key terms you need to know.
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What is Jargon? Jargon refers to the specialized words and phrases that are used by people in a particular profession or group and are often difficult for others to understand. Every industry has its own jargon, and the world of partner sales is no exception. This very glossary is a tool to help pe
What is Joint Business Plan? A joint business plan is a formal document that is created by a vendor and a strategic partner to outline their shared goals and the plan for how they will achieve them. It's a roadmap for the partnership. A good joint business plan includes specific, measurable object
What is a Joint Venture (JV)? A joint venture is a specific type of strategic alliance where two or more companies create a brand new, legally separate business entity. The parent companies contribute resources to the JV and share in its revenues, expenses, and control. A JV is a more formal and le
What is Journey (Customer/Partner)? The concept of a "journey" is used to map out the entire lifecycle of a relationship from the customer's or partner's perspective. A customer journey map visualizes all the touchpoints a customer has with a company, from initial awareness to post-purchase support
