Partnerships Glossary
Your guide to partner program terminology and concepts. Clear definitions and explanations for all the key terms you need to know.
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What is Field Sales? Field sales, also known as outside sales, refers to a sales strategy where sales representatives meet with potential customers in person, outside of the office. This is the traditional model of a salesperson traveling to a client's location for meetings, demos, and negotiations
What is a First-Touch Attribution? First-touch attribution is a model for giving credit for a sale. In this model, 100% of the credit for a conversion goes to the very first marketing touchpoint that a customer interacted with. For example, if a customer first discovers your brand by clicking on a
What is Fixed Fee? A fixed fee is a set price for a product or service that doesn't change. Unlike a commission, which is a percentage of a sale, a fixed fee is a predetermined amount. For example, a consulting partner might charge a fixed fee for a specific project, like implementing a piece of so
What is Footprint? In business, a footprint usually refers to a company's physical presence or market reach in a particular geographic area. A company with a large footprint has many offices, stores, or a significant customer base in that region. When recruiting partners, a vendor will often look f
What is Forecasting? Sales forecasting is the process of predicting future sales revenue over a specific period, like a month, quarter, or year. It's a crucial activity for any business, as it informs decisions about budgeting, hiring, and resource allocation. Accurate forecasting is both an art an
What is Franchise? A franchise is a type of business partnership where an established brand (the franchisor) grants a license to another individual or company (the franchisee) to operate a business using their brand name, business model, and processes. The franchisee pays an initial fee and ongoin
What is Freemium? Freemium is a popular business model, especially for software companies, where a company offers a basic version of its product for free, with the option to upgrade to a premium, paid version with more features. The "free" part of the model is designed to attract a large user base
What is a Front-line? The term "front-line" refers to the employees or partners who have direct, day-to-day contact with customers. This includes salespeople, customer service representatives, and technical support staff. These individuals are the face of the company and have a huge impact on the c
What is Fulfilment? Fulfilment is the entire process of getting a customer's order from the warehouse to their doorstep. It includes all the steps involved after a sale is made: picking and packing the order, shipping it, and managing any returns. For companies that sell physical products, having a
What is a Funnel? A sales funnel (or marketing funnel) is a visual representation of the journey a potential customer goes through, from first becoming aware of your brand to making a purchase. The funnel is wide at the top (awareness), where there are many potential customers, and gets narrower as
