Partnerships Glossary
Your guide to partner program terminology and concepts. Clear definitions and explanations for all the key terms you need to know.
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What is a Key Account? A key account is one of a company's most important and valuable customers. These are typically large, strategic customers who generate a significant amount of revenue or have a major influence in their industry. Companies often have a dedicated "key account manager" whose job
What is a Key Performance Indicator (KPI) A Key Performance Indicator, or KPI, is a measurable value that shows how effectively a company is achieving its key business objectives. KPIs are the critical metrics that you track to see if you are on the right path. For a partner program, important KPIs
What is a Kick-off Meeting? A kick-off meeting is the first official meeting between the key stakeholders at the start of a new project or partnership. The purpose of the meeting is to get everyone on the same page and set the stage for a successful collaboration. A good kick-off meeting will cover
What is Knowledge Base? A knowledge base is a centralised online library of information about a product, service, or topic. It's a self-service resource where customers or partners can find answers to their questions without having to contact a support person. A knowledge base can include articles,
