Partnerships Glossary
Your guide to partner program terminology and concepts. Clear definitions and explanations for all the key terms you need to know.
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What is Accelerator Program? Think of an accelerator program as a boot camp for your best partners. It's a short, intensive program designed to help them grow their business quickly. Partners get access to valuable mentorship, training, and networking opportunities that they might not find otherwis
What is Affiliate? An affiliate is someone who earns money by promoting another company's product or service. They could be a blogger, a social media influencer, or even a larger company. They use their own platform to talk about a product and share a special link. If someone clicks that link and m
What is an Affiliate Link? An affiliate link is a unique URL that tracks who sent a new customer to a website. Every affiliate gets their own special link that has their ID embedded in it. When someone clicks it, a small file called a cookie is stored on their browser. If they end up buying somethi
Affiliate marketing is a simple but powerful idea: you pay people to help you sell your stuff. A business partners with affiliates (promoters) who spread the word about their products. In return, the business pays them a commission for every sale, lead, or click they generate. It's a very popular st
What is an alliance? An alliance is often called a strategic alliance, is a formal relationship where two or more companies unite to pursue a common goal, yet each remains an independent entity. It is not a merger or acquisition, but a collaborative partnership designed to leverage the combined str
What is Annual Recurring Revenue (ARR)? ARR is a key metric for any subscription-based company, like a SaaS business. It represents the total amount of predictable, recurring revenue a company expects to make in a year. It’s calculated by taking the Monthly Recurring Revenue (MRR) and multiplying i
What is an Application Programming Interface (API)? An API is like a translator that allows different software programs to talk to each other. Instead of having to build a connection from scratch, developers can use an API to easily integrate two systems. For example, an API can connect your PRM sy
What is an Attribution? Attribution is all about giving credit where credit is due. In sales and marketing, it’s the process of figuring out which marketing effort or partner led to a sale. Did the customer buy because of the first blog post they read, or the final ad they clicked? Attribution mode
What is an Authorised Partner? An authorised partner is a person or company that has earned an official stamp of approval from a vendor. To get this status, they usually have to complete specific training, meet sales goals, or prove their technical skills. Being "authorised" means the vendor trusts
