Partnerships Blog
Practical guides, comparisons and how-tos for building, running and scaling a partner program, from recruitment and onboarding to deal registration and payouts.
Trusted by global partners
August 15, 2026
What AI PRM actually means, the capability clusters worth automating first, and how to roll it out without stalling on bad data or ungoverned automation.
August 11, 2026
We compared 9 partner attribution tools on how they actually calculate credit, from CRM overlap tagging to referral links, with real pricing and best-fit guidance.
August 11, 2026
Ten practical B2B partner marketing campaign examples for SaaS and cybersecurity companies, including podcasts, webinars, LinkedIn Lives, and co-authored content.
August 9, 2026
Compare 10 partner marketing platforms by campaign management, AI, CRM reliance, partner experience, ROI, and MDF/SPIFFs.
August 8, 2026
A practical guide to multi-touch partner attribution in 2026: what to measure, which models still matter, and how to align sales, marketing, and partners around revenue.
August 6, 2026
The security market is hitting $657B by 2030. Compare the 15 best PRM solutions for cybersecurity, MSSPs, and access control—including Journeybee, Impartner, and Salesforce—to provide the frictionless, SOC2-compliant experience elite resellers demand.
August 6, 2026
Through-channel marketing automation explained: how it works, which industries use it, the real challenges brands hit, how AI is rewriting the category, and whether your channel needs it.
August 5, 2026
Partner marketing in 2026: what it actually is, how it differs from channel and co-marketing, fresh McKinsey/Gartner/Forrester data, and how top B2B teams run it as a system, not a one-off campaign.
August 5, 2026
Compare CRM vs PRM software across 10 key differences. Learn when a CRM is enough, when to add a PRM, and how to build a connected partner revenue engine.
August 2, 2026
Discover why direct sales pipelines are failing and how top B2B tech brands scale using modern channel partnerships. Map, pick, and automate the top 25 networks.
July 31, 2026
The 33 KPIs that actually prove partner program ROI in 2026 — revenue, activity, engagement, sales, and health metrics, plus how AI is changing what "good" looks like.
July 31, 2026
A headless partner portal meets partners in Slack, Teams, and AI assistants like Claude via MCP. See what headless partnerships mean for 2026.
