What is an Offer?
In marketing, sales and partnerships, an offer is the specific product or service package that you are presenting to a potential customer. A good offer is more than just the product itself; it includes the price, any discounts or bonuses, the terms and conditions, and a clear call to action. In an affiliate program, the "offer" is the specific campaign the affiliate is promoting. Different offers might have different commission rates or target different customer segments. A vendor will often provide its partners with a variety of offers to choose from.