What is an Opportunity?
In a sales context, an opportunity is a qualified lead that has been moved into the sales pipeline. This means the sales team has confirmed that the lead has a real need for the product, the budget to buy it, and the authority to make a purchasing decision. An opportunity is a potential deal that the sales team is actively working to close. In a PRM or CRM system, opportunities are tracked through different stages of the sales process, from initial qualification to a closed-won or closed-lost outcome.