What is Outbound Marketing?
Outbound marketing refers to any marketing strategy where a company initiates the conversation and sends its message out to an audience. It's the traditional form of marketing. Examples include TV commercials, radio ads, print advertisements, and cold calling. It's often referred to as "interruption" marketing because it interrupts people's activities to get their attention. While it can be effective for building brand awareness, many companies are now focusing more on inbound marketing, which is seen as less intrusive and more customer-friendly.