What is Nurturing Campaign?
A nurturing campaign, or lead nurturing campaign, is a series of automated communications (usually emails) that are sent to a lead over a period of time. The goal of the campaign is to build a relationship with the lead, provide them with valuable information, and gently guide them through the sales funnel until they are ready to make a purchase. Each email in the campaign is designed to be helpful and relevant to where the lead is in their buying journey. It's a key tactic for converting early-stage leads into sales-ready opportunities.