What is Negotiation?
Negotiation is the process of discussion between two or more parties with the goal of reaching a mutually acceptable agreement. It's a back-and-forth communication designed to resolve points of difference. In a business context, people negotiate all the time, over things like contract terms, pricing, and project timelines. Successful negotiation is not about one side "winning" and the other "losing"; it's about finding a solution that works for everyone. It's a critical skill for building strong and lasting partnerships.