What is Net Promoter Score (NPS)?
Net Promoter Score, or NPS, is a widely used metric for measuring customer loyalty and satisfaction. It's based on a single question: "On a scale of 0-10, how likely are you to recommend our company/product to a friend or colleague?" Respondents are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6). The NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters. A company can also use NPS to measure the satisfaction of its partners, which is a great way to gauge the health of a partner program.