What is Low-Touch?
A low-touch sales or service model is one that involves minimal direct human interaction. The focus is on automation and self-service. This approach is typically used for lower-priced, simpler products where customers don't need a lot of hand-holding. A company with a low-touch model will invest heavily in things like a comprehensive knowledge base, automated email onboarding, and a self-service customer portal. This allows them to serve a large number of customers in a very efficient and scalable way.