Low-Touch

What is Low-Touch?

A low-touch sales or service model is one that involves minimal direct human interaction. The focus is on automation and self-service. This approach is typically used for lower-priced, simpler products where customers don't need a lot of hand-holding. A company with a low-touch model will invest heavily in things like a comprehensive knowledge base, automated email onboarding, and a self-service customer portal. This allows them to serve a large number of customers in a very efficient and scalable way.

Related Terms

High-touch

What is High-Touch? High-touch is a term used to describe a sales or service model that involves a lot of direct, personal interaction with the customer. It's a hands-on approach where the focus is on building a strong relationship and providing a personalised experience. This model is typically

Last-touch Attribution

What is Last-Touch Attribution? Last-touch attribution is the opposite of the first-touch model. It gives 100% of the credit for a sale to the very last marketing touchpoint a customer interacted with before converting. For example, if a customer reads a partner's blog post, then sees a few social

Launch

What is a Launch? A launch is the official debut of a new product, service, or program. It's the moment you introduce it to the market. A launch can be a "hard launch," with a lot of marketing fanfare, or a "soft launch," with a more quiet, phased rollout. For a partner program, a successful launch

Lead

What is a Lead? A lead is any person or company that has shown some level of interest in your product or service. They are a potential customer. That interest could be shown by filling out a form on your website, downloading an ebook, or visiting your booth at a trade show. Not all leads are creat

Lead Generation

What is Lead Generation? Lead generation is the process of attracting and capturing the interest of potential customers with the goal of developing a sales pipeline. It's the first and arguably most important step in any sales process. Lead generation activities can include content marketing, paid

Lead Nurturing

What is Lead Nurturing? Lead nurturing is the process of building relationships with potential customers at every stage of their journey. Not everyone who shows interest in your product is ready to buy right away. Lead nurturing is all about staying top-of-mind and providing value to them over time