Distributor

What is a Distributor?

A distributor is a key intermediary in the supply chain. They typically buy products in bulk from a manufacturer or vendor and then sell them to other businesses, like resellers or retailers, who then sell to the end customer. Distributors often have a large warehouse, a strong logistics network, and established relationships with a wide range of resellers.

They play a crucial role in getting products to market efficiently, especially for physical goods. In the software world, distributors can help vendors reach a large volume of smaller resellers.

Related Terms

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Deal Registration

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Demand Generation

What is Demand Generation? Demand generation is all about creating buzz and interest in your company's products or services. It's a broad marketing term that covers all the activities you do to build awareness and attract potential customers. This includes things like content marketing, social medi

Demo-day

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Direct Sales

What is Direct Sales? The direct sales model is when a company sells its products or services straight to the end customer without any middlemen. The company's own sales team is responsible for finding, nurturing, and closing deals. This gives the company complete control over the sales process, me

Disintermediation

What is Disintermediation? Disintermediation is a fancy word for cutting out the middleman. It's the process of removing intermediaries from a supply chain or a transaction. For example, when a manufacturer who used to sell through distributors and retailers decides to start selling directly to con