Direct Sales

What is Direct Sales?

The direct sales model is when a company sells its products or services straight to the end customer without any middlemen. The company's own sales team is responsible for finding, nurturing, and closing deals. This gives the company complete control over the sales process, messaging, and customer relationship. While this control is a big advantage, it can also be expensive and difficult to scale, especially when entering new markets. This is why many companies use a hybrid approach, combining a direct sales team with an indirect channel sales strategy.

Related Terms

Deal Flow

What is Deal Flow? Deal flow refers to the rate at which a company or an investor receives business proposals or investment opportunities. For a venture capital firm, a healthy deal flow means they are seeing a steady stream of pitches from promising startups. In a partner program, you can think of

Deal Registration

What is Deal Registration? Deal registration is a formal process that allows a partner to "claim" a lead they are working on. By registering the deal with the vendor (usually through a PRM portal), the partner gets priority and protection for that specific opportunity. This is a key tool for preven

Demand Generation

What is Demand Generation? Demand generation is all about creating buzz and interest in your company's products or services. It's a broad marketing term that covers all the activities you do to build awareness and attract potential customers. This includes things like content marketing, social medi

Demo-day

What is a Demo Day? A demo day is the grand finale of an accelerator or incubator program. It's a high-energy event where the participating companies (or partners) get on stage and present their business to a room full of investors, potential customers, and the press. Each company gives a short pi

Disintermediation

What is Disintermediation? Disintermediation is a fancy word for cutting out the middleman. It's the process of removing intermediaries from a supply chain or a transaction. For example, when a manufacturer who used to sell through distributors and retailers decides to start selling directly to con

Distribution Channel

What is Distribution Channel? A distribution channel is the entire network of people and organisations involved in getting a product from the producer to the consumer. It's a broader term that includes every step of the journey. This can be a very simple, direct channel (producer to consumer) or a