Hybrid Model

What is Hybrid Model?

A hybrid model, in the context of sales, is when a company uses a combination of different sales channels to reach its customers. The most common hybrid model is a mix of a direct sales team and an indirect channel sales program. The direct team might focus on large, strategic accounts, while the partner channel focuses on small to medium-sized businesses or specific geographic regions. This approach allows a company to get the best of both worlds: the control of a direct team and the scale of a partner channel.

Related Terms

Halo Effect

What is Halo Effect? The halo effect is a type of cognitive bias where our overall impression of a person, brand, or product influences our feelings about their specific traits. For example, if we see a person as friendly, we are also more likely to think they are intelligent. In partnerships, the

Hand-off

What is a Hand-off? A hand-off is the point in a process where responsibility for a task or a customer is transferred from one person or team to another. In a sales process, there might be a hand-off from a BDR who qualified a lead to an account executive who will work on closing the deal. In a par

Hard Launch

What is Hard Launch? A hard launch is when a new product or company is released to the public with a big, coordinated marketing push. It's the opposite of a "soft launch," where a product is released quietly to a small group of people first. A hard launch aims to generate as much buzz and media att

Headcount

What is Headcount? Headcount is simply the total number of people employed by a company. It's a common way to measure the size of a business. When a company is planning its budget, it will often have a headcount plan that outlines how many new people it intends to hire in each department. One of th

High-touch

What is High-Touch? High-touch is a term used to describe a sales or service model that involves a lot of direct, personal interaction with the customer. It's a hands-on approach where the focus is on building a strong relationship and providing a personalised experience. This model is typically

Horizontal Market

What is a Horizontal Market? A horizontal market is one where a product or service is designed to be used by a wide range of customers across many different industries. For example, software like Microsoft Office or a CRM system is a horizontal product because businesses in almost every industry c