House Account

What is House Account?

A house account is a customer account that is managed directly by the vendor's own sales team, rather than by a channel partner. These are often the company's largest and most strategic customers. Having a clear policy on house accounts is very important for avoiding channel conflict. It needs to be clearly defined which accounts are reserved for the internal team and which are available for partners to pursue. This policy should be communicated clearly to all partners to avoid any misunderstandings.

Related Terms

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Hand-off

What is a Hand-off? A hand-off is the point in a process where responsibility for a task or a customer is transferred from one person or team to another. In a sales process, there might be a hand-off from a BDR who qualified a lead to an account executive who will work on closing the deal. In a par

Hard Launch

What is Hard Launch? A hard launch is when a new product or company is released to the public with a big, coordinated marketing push. It's the opposite of a "soft launch," where a product is released quietly to a small group of people first. A hard launch aims to generate as much buzz and media att

Headcount

What is Headcount? Headcount is simply the total number of people employed by a company. It's a common way to measure the size of a business. When a company is planning its budget, it will often have a headcount plan that outlines how many new people it intends to hire in each department. One of th

High-touch

What is High-Touch? High-touch is a term used to describe a sales or service model that involves a lot of direct, personal interaction with the customer. It's a hands-on approach where the focus is on building a strong relationship and providing a personalised experience. This model is typically

Horizontal Market

What is a Horizontal Market? A horizontal market is one where a product or service is designed to be used by a wide range of customers across many different industries. For example, software like Microsoft Office or a CRM system is a horizontal product because businesses in almost every industry c