What is a Master Agent?
A master agent is a type of channel partner that acts as a middleman between a large group of smaller, independent sales agents and a vendor, typically in the telecommunications or cloud services industry. The master agent holds the contract with the vendor and provides the smaller agents with access to the vendor's products, as well as back-office support, training, and commission processing. This model allows vendors to efficiently manage a large network of independent agents without having to contract with each one individually.