Indirect Sales

What are Indirect Sales?

Indirect Sales is another term for channel sales. It's a sales strategy where a company sells its products through third-party partners, rather than directly to the end customer. These partners act as the intermediary. This model allows a company to leverage the reach, relationships, and expertise of its partners to enter new markets and scale its business more quickly and cost-effectively than it could with a direct sales force alone.

The key to successful indirect sales is building strong relationships with your partners and providing them with excellent support.

Related Terms

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Inbound Marketing

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Incentive

What is an Incentive? An incentive is a reward that is offered to motivate a specific action or behavior. In a partner program, incentives are used to encourage partners to sell more and be more engaged. The most common incentive is a sales commission, but there are many others. A SPIFF (Sales Perf

Incubator

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Influencer

What is an Influencer? An influencer is an individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. They typically have a dedicated following in a specific niche, like fashion, gaming, or B2B tech