Growth Hacking

What is Growth Hacking?

Growth hacking is a marketing approach that focuses on finding clever, low-cost, and creative ways to rapidly grow a business's user base. It's all about experimentation and finding scalable growth strategies. A classic example is Hotmail, which grew exponentially by adding a simple line at the bottom of every email: "P.S. I love you. Get your free email at Hotmail." Growth hacking isn't just one trick; it's a mindset of constantly testing new ideas to find what works. Partners, with their unique market knowledge, can often be a great source of growth hacking ideas.

Related Terms

Gatekeeper

What is a gatekeeper? A gatekeeper is a person who controls access to someone else, typically a key decision-maker within a company. This could be an executive assistant, a receptionist, or a junior manager. In B2B sales, getting past the gatekeeper is often one of the first and biggest challenges.

Geo-targeting

What is Geo-targeting? Geo-targeting is a marketing tactic where you deliver specific content or ads to a user based on their geographic location. This can be as broad as a country or as specific as a zip code. For example, a retailer could use geo-targeting to show an ad for their local store to p

Global System Integrator (GSI)

What is Global System Integrator (GSI)? A Global System Integrator, or GSI, is a very large consulting firm that helps big enterprise companies with their complex technology projects. Think of companies like Accenture, Deloitte, or Capgemini. GSIs work on massive, multi-million dollar projects, hel

Go-to-Market (GTM) Strategy

What is Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a company's comprehensive plan for how it will launch a new product or enter a new market. It's the playbook that covers all the bases: who the target customer is, what the product's value proposition is, what the pricing will be

Gray Market

What is Gray Market? The gray market refers to the sale of official, genuine goods through unofficial or unauthorised distribution channels. For example, if a reseller in one country buys a product and then sells it in another country where they are not authorised to do so (and often at a lower pr

Gross Margin

What is Gross Margin? Gross margin is a key profitability metric that shows how much profit a company makes from selling its products, after subtracting the direct costs of producing them (known as the Cost of Goods Sold, or COGS). It's usually expressed as a percentage. For example, if a product s