E-commerce

What is E-commerce?

E-commerce, short for electronic commerce, is simply the buying and selling of goods and services over the internet. It covers everything from a small business selling handmade goods on Etsy to a global giant like Amazon. E-commerce has fundamentally changed the way we shop and do business. For partner programs, e-commerce is a massive channel. Many affiliate and reseller partnerships are focused on driving traffic to an e-commerce website and earning a commission on the resulting online sales. It's a critical component of most modern channel strategies.

Related Terms

Earned Media

What is Earned Media? Earned media is any publicity or exposure you get for your brand that you didn't pay for or create yourself. It's the digital version of word-of-mouth. This includes things like news articles written about your company, positive online reviews, and social media mentions from h

Ecosystem

What is Ecosystem? In the business world, an ecosystem refers to the complex network of companies, partners, customers, and competitors that are all connected to your business. It's the idea that no company operates in a vacuum. Your success is influenced by the relationships you have with everyone

Enablement

What is Enablement? Partner enablement is the process of giving your partners everything they need to be successful. It's about providing them with the right tools, resources, content, and support at every stage of their journey. This could include sales playbooks, marketing materials, technical tr

Engagement

What is Engagement? Partner engagement measures how actively involved and invested your partners are in your partner program. It goes beyond just looking at sales numbers. It tracks things like how often they log into your partner portal, how many training modules they complete, and how much they p

Enterprise Resource Planning (ERP)

What is Enterprise Resource Planning (ERP)? An ERP is a type of software that businesses use to manage their day-to-day operations in one central system. It integrates all the key functions of a business, like finance, HR, manufacturing, and supply chain management. Think of it as the central nervo

Evangelist

What is an Evangelist? An evangelist is a person who is so passionate about a product or technology that they work to build a critical mass of support for it. They are more than just a fan; they are on a mission to convince others to adopt it. In the tech world, companies often hire "technology ev