Interview with Malin Holmberg | Partner Manager at Simployer

“Journeybee proved to be priceless on all fronts – revenue, efficiency, and partner experience.”

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Background

Simployer, a Nordic company, provides a unique combination of HR technology and AI-powered expertise, aiming to simplify HR for everyone and empower HR professionals. They offer solutions designed for mid-sized organisations, covering the entire employee lifecycle. Malin Holmberg, Simployer's Partner Manager, brings a background in hospitality, sales, and events to her role—a surprisingly apt combination for building strong partnerships. Her passion lies in collaborating with people and developing solutions to enhance the customer experience.

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Challenges

As the sole partner manager, supported by a 17-person marketing team, Malin manages over 20 active referral partners (both tech companies and consultants) and has ambitious plans to double that number in 2025. This rapid growth presented a significant challenge: Malin was spending excessive time managing data, hindering her ability to focus on cultivating valuable partner relationships. She found herself bogged down with administrative work, wrestling with data that didn't yield the desired results needed to scale the business. Simployer's partner data was scattered across spreadsheets, a CRM, Trello, and various documents.

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To achieve scalability, Malin knew she needed a dedicated tool and automation to keep pace with her workload. She lacked crucial features to provide a clear overview of partner performance, enable seamless lead sharing, and drive greater partner engagement through collaboration.

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Solution

Journeybee brought order to the chaos, centralising all partner information in one place. Integrating it with Simployer's CRM automated lead tracking and updates, eliminating manual data entry. The Slack integration for lead notifications proved to be a game-changer. 

Collaboration with partners, particularly around lead sharing, became seamless and helped build a sustainable pipeline. Journeybee's analytics dashboard provided valuable insights into partner performance, empowering data-driven decisions.

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Objectives

What difference has Journeybee made? The results have been transformative.

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Lead Management and Attribution

Integrating Journeybee with Simployer's CRM automated lead tracking and updates, freeing Malin from manual data entry and ensuring no leads slipped through the cracks. The Slack integration made a huge difference in how we're notified about leads.

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Multi-touch Lead Attribution

The Campaign feature helps attribute partner-sourced leads from all partner events, ultimately driving more qualified leads to your sales team.

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Bidirectional Lead Sharing

Journeybee's native support for bidirectional lead sharing proved crucial for Simployer, especially with their referral partners. This emphasises the platform's ability to facilitate a "give and take" dynamic within partner ecosystems, a key factor for successful partnerships.

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Collaboration Simplified

Project management suite, designed specifically for partnership teams, made working with partners on projects, particularly partner events, co-marketing activities seamless and efficient.

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Insights

Journeybee's analytics dashboard provides a clear view of partner performance, empowering data-driven decisions and program optimisation.

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Key Results & ROI with Journeybee

Time Savings

20 hours per week saved on manual administrative tasks.

New Partner Onboarding

Journeybee’s automation accelerates new partner onboarding time to value by 85%, thanks to a monthly savings of 25 hours.

Campaign Management

Lead attribution accuracy improved by 95%.

Lead Increase

The 75% increase in partner-sourced leads has significantly boosted Simployer’s bottom line.

Revenue Growth

Simployer experienced partner-influenced and driven revenue increased by 25%.

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Join the fastest growing partner revenue network

Simployer's story is pretty inspiring, right? If you're in the same boat – drowning in spreadsheets and struggling to grow partnerships – Journeybee could be your lifesaver. With Journeybee's automation, you can put your partnerships on autopilot, scale your partner program and drive engagement.

Join Journeybee’s partner revenue network and launch your partner program instantly. Your partners will love it too!

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